Account Based Marketing Manager
Remote
Full Time
#Marketing
#Account Based Marketing
#Data Analysis
#Project Management
#Marketing Automation
#AI Tools
About Us
Qualio is on a mission to empower life science teams to launch and scale life-saving products. We’re doing that by building a connected and integrated quality management platform for the entire life science ecosystem. Qualio is trusted by 100s of highly regulated international customers, ranging from the bleeding edge of computational biology and machine learning to household names in mRNA vaccine development.
The Qualio team is all-remote, and currently distributed across North America, Europe and Australia.
What’s the opportunity?
Make a significant impact in a company helping improve lives by enabling teams to launch and scale quality products. The mission of this role is to create and execute account-based marketing programs that create and build a sales and expansion pipeline for both the global sales and customer success teams. You will collaborate across teams to build and execute personalized marketing campaigns aimed at high-potential accounts. This role requires a deep understanding of ABM (Account-Based Marketing), data analytics, and personalized engagement strategies. Your goal is to drive revenue growth by fostering deep relationships with key accounts at scale.
What will I be doing?
- Develop strategies to engage key accounts for both new business and expansion pipeline.
- Create and launch segmented ABM programs across channels including paid, social media, email, and in-person events (occasional travel may be required).
- Lead cross-functional collaboration with sales and expansion teams to ensure a unified approach to account targeting and handoff.
- Launch engaging webinars with topics and speakers relevant to ABM accounts.
- Procure, promote, and manage all logistics for in-person gatherings ( dinners, roundtables, etc.) with target customers, partners, and prospect accounts.
- Analyze campaign performance using KPIs such as % of accounts engaged, SAO conversion, pipeline velocity, and revenue growth.
- Maintain detailed knowledge of target prospect and customer accounts and use this to create compelling, tailored content and marketing messages across all channels.
- Coordinate with product and content marketing teams to ensure account plans align with broader company strategies, product releases, and evolving ICP.
- Collaborate with content, sales, CS and others on the growth team to build a second-to-none buyer journey that delights prospects and customers.
- Overall become an expert on our target customers and their needs; apply thoughtful data-driven, segmentation approaches to effectively engage them through the sales funnel.
What skills do I need?
- 3-5 years experience in account-based marketing / growth marketing roles especially managing digital / in-person events and campaigns.
- Strong understanding of marketing automation and AI tools to support ABM initiatives at scale.
- Hands-on experience creating multi-channel marketing campaigns including hosting webinars, in-person events, digital advertising, email, direct mail, etc. for target accounts.
- Expertise in data analysis, with the ability to translate insights into actionable strategies.
- Excellent project management skills with a track record of delivering complex, multi-touchpoint campaigns.
- Ability to work closely with sales and customer success teams to ensure alignment and drive shared success metrics.
- Experience driving accountability and enablement with sales reps to ensure fast follow up on high-intent accounts.
- Able to perform in a fast-paced environment that requires fresh thinking and innovation
- Willingness to travel periodically to facilitate in-person events with target accounts.
Benefits - US
- Competitive salary
- Matching 401k
- Medical, Dental, and Vision Benefits
- Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
- Unlimited PTO policy
- Company allowance for home office supplies
- 12 weeks paid parental leave
- Opportunity to make a difference through helping life-saving products get to market
A note to candidates:
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.
