Account Based Marketing Manager
120k - 145k USD
Remote
Full Time
#Marketing
#Technology
#SaaS
#Strategy
#Data Analysis
#Marketing Automation
#CRM
#Content Development
#Digital Advertising
#Salesforce
#Marketo
#6Sense
Our mission is to provide manufacturers and other industrial sectors with insights into the health of machines, processes, and operations to transform how people work and what they can create. A leader in Machine Health and Process Health solutions, Augury uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help companies realize the full potential of their production. Together with our customers, we are pioneering Production Health by removing friction created by competing business goals so companies can improve business outcomes, empower their workforce, and achieve sustainable production- all at the same time.
As a Account-Based Marketing (ABM) Manager at Augury, you will play a pivotal role in designing and executing highly targeted, data-driven ABM strategies to engage key enterprise and mid-market accounts across North America and Europe. You will work closely with sales, marketing, and customer success teams to drive expansion within strategic accounts and accelerate revenue growth.
Remote role - East Coast
Your Impact
- ABM Strategy & Execution: Develop and implement multi-channel ABM programs to engage high-value accounts, leveraging personalized content, digital advertising, targeted email campaigns, executive events, and direct mail.
- Sales & Marketing Alignment: Collaborate closely with sales leadership and account executives to define account-based strategies, ensure alignment with revenue goals, and optimize engagement at every stage of the buyer journey.
- Personalized Content Development: Partner with content and creative teams to develop customized assets such as account-specific landing pages, case studies, and interactive experiences tailored to different personas within target accounts.
- Data-Driven Insights & Optimization: Use ABM and intent data tools (6sense, Demandbase, Bombora) to identify buying signals, prioritize target accounts, and measure campaign effectiveness. Continuously refine strategies based on data insights.
- Tech Stack & Process Optimization: Leverage marketing automation platforms (Marketo), CRM (Salesforce), and ABM tools to manage campaigns, track engagement, and scale programs effectively. Experience with tools such as wordpress, canva, etc. - to be able to independently create end to end ABM journeys is a plus.
- Reporting & Performance Measurement: Track and report on key ABM KPIs, including account engagement, pipeline influence, and revenue impact, ensuring continuous improvement and alignment with business objectives.
What You Bring
- 5+ years of experience in B2B marketing, with a strong focus on ABM strategies in SaaS, industrial technology, or manufacturing sectors.
- Proven success in executing ABM programs that drive pipeline growth and revenue within enterprise and mid-market accounts.
- Expertise in ABM platforms such as 6sense, Demandbase, and marketing automation tools like Marketo, and Salesforce.
- Strong collaboration skills to partner effectively with sales, customer success, and product marketing teams.
- Exceptional analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Experience marketing AI-driven solutions and digital transformation technologies to technical and business decision-makers is a plus.
- A multi-faceted marketer who can initiate and drive ABM tactics, demonstrating creativity and agility in adapting strategies to meet evolving business needs.
We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position in New York City is $120,000 to $145,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.
Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.
