Anaplan
ABM Campaign Manager
106k - 152k USD
Remote
Full Time
#Marketing
#Demand Generation
#Email Marketing
#Social
#Content
#SEM
Anaplan is looking for a ABM Campaign Manager
Full TimeExecutiveRemoteMarketingDemand GenerationEmail MarketingSocialContentSEMEnglishRemote work
106k - 152k USD per year
At Anaplan, we help global organizations like Coca-Cola, LinkedIn, and Adobe optimize their business decision-making through our leading scenario planning and analysis platform. We are looking for an ABM Campaign Manager to join our team and drive revenue growth by creating and nurturing strategic accounts within our HR and Workforce Planning line of business.
Responsibilities
- Design and execute account-based marketing programs across various channels, including webinars, email, paid media, search, and content syndication.
- Collaborate with internal subject matter experts to craft messaging that resonates with decision-makers.
- Partner with Revenue, Sales, and Field Marketing teams to ensure alignment on business objectives and support regional efforts.
- Deliver high-quality Marketing Qualified Accounts to our sales teams to facilitate personalized outreach.
- Manage marketing plans that incorporate one-to-many, one-to-few, and one-to-one campaign strategies.
- Oversee budget planning, forecasting, and vendor management for your assigned campaigns.
- Monitor and report on campaign performance, focusing on ABM and pipeline metrics.
Must-haves
- A bachelor’s degree in Business, Marketing, or a related field.
- At least 7 years of experience in B2B demand generation within the SaaS industry.
- Extensive background in developing creative campaigns and executing strategies across email, social advertising, SEM, and content syndication.
- Strong analytical skills with the ability to track campaign performance and spend in granular detail.
- Excellent communication and presentation skills.
- The ability to manage multiple projects simultaneously in a fast-paced environment.
- Fluency in English.
Nice-to-haves
- Experience marketing HR or workforce solutions and business services.
- Familiarity with tools such as Demandbase, Salesforce, and Workfront.
Benefits
The base salary range for this position is $106,000 to $152,000 USD.
- Fully remote work environment.
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