ABM Campaign Manager at Praxent

Why Praxent?

We get it. You have options. Let us tell you why we’re different. We are a small growth team that's in lock step with our sales team. We're doing Account Based Marketing campaigns which allow us structure to test creative ideas to get prospects attention. So we're looking for an Account Based Marketing Manager, maybe you?? We have clarity on our target market (down to their names) and what we help them with. You'll be on a tight-knit team with lots of opportunity to direct your work, be creative, and get involved at every level with a variety of tasks, you'll be managing your campaigns how you see fit. We're marketing our technology consulting services for Finserv firms.

At Praxent, we let you do your work your way. We’re a team of 130+ located throughout the United States and Central/South America. Our role is to encourage you, support you, and give you the freedom you need to thrive. Whether you’re working at home, in a coffee shop, or heck, even on your travels, we’re here to create an environment that lets you live your best life. On your terms.

We trust our people to be their best. It’s a level of autonomy and respect that’s helped us grow a diverse and brilliant team of experts. Experts who also happen to be some of the best colleagues you’ve ever worked alongside. 

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in the following locations: Texas, Colorado, Georgia, Massachusetts, Minnesota, North Carolina, South Carolina, Washington, Wisconsin, and Florida.

Your Day-to-Day

• Campaign Execution: Create and successfully execute detailed ABM campaign plans, including project management, content development, and analytics
• Performance Optimization:  Track KPIs and make data-driven decisions to optimize our campaigns, including performance analysis, CRM management, and ongoing reporting
• Conversion Rate Optimization: Monitor key performance indicators and make data-driven adjustments to maximize campaign effectiveness and return on investment
• Testing: Conduct A/B testing, multivariate testing, and user experience analysis to identify barriers to conversion and implement strategic improvements that enhance user engagement and drive higher conversion rates
• Strategy Development: Contribute to the creation of creative marketing campaigns across ads, social media, the company website, email, and other platforms.
• Business Acumen: Conduct thorough analyses of ideal customer profiles, competitors, pricing, and other relevant trends within our target market.
• Analytics & Reporting: Monitor ads, SEO, website traffic, social media engagement, email open rates, conversion rates, and other relevant metrics to assess the effectiveness of marketing campaigns and strategies

What You’ll Love About Us

• Paid Time Off. Employees enjoy 15 days of PTO and earn more each year. And, we're closed from Christmas Eve to New Years Day.
• Holidays. Celebrate 9 US Holidays with family and friends.
• Rest and relaxation. Employees receive 5 wellness days per year.
• Stability. We've been in business for over 20 years.
• Work stays at work. We promote a healthy work/life balance to help ensure you have the time that you need. We encourage no more than a 40 hour work week.
• Great company culture. We’ve been recognized by Texas Monthly, Clutch, Comparably, and more for the quality of our workplace. Feel free to check out our rating on Glassdoor.
• We’re here to enable you. It’s your work and your career. Our management team is here to help you become who you want to be. Not to micromanage you.
• Stay Healthy. We offer medical, dental, and vision coverage as well as wellness days. We also provide disability insurance and we even have a wellness program.
• Plan for the future. We don’t want you to work here forever. Save for retirement with an IRA and we’ll match up to 3% every year.
• We value your ideas. At Praxent, our doors are always open. Need help? Come on in. Have a vision for the future of the company? We’d love to hear it. 
• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
• Family Values. Praxent provides paid parental leave regardless of parenting type.

The US base salary range for this full-time position is $76,661 to $88,500 + benefits. This position is eligible for performance-based compensation with OTE of $110,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

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