VP of Product at Pet Circle

Pet Circle logo
Pet Circle

VP of Product

au flag
Australia

Hybrid

Full Time

#Technology

#Product

#Product Management

#Team Leadership

#Analytical Skills

#Customer Experience

#Product Strategy

Pet Circle is looking for a VP of Product

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Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.
Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eCommerce companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.
Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The Opportunity
Since its founding in 2011, Pet Circle has captured 50% of Australia's online pet market. We see an opportunity to build a unique specialty retail business by offering tailored products, advice, and services that consider both pets and their owners' needs. With over 1 million customers and substantial GMV, our goal is to evolve Pet Circle into a trusted companion for pet parents throughout their journey.
As VP of Product, you'll partner with our co-founder and CEO to lead our product vision, creating and executing differentiated strategies. You'll manage a team of product managers, designers, and data analysts, fostering innovation while delivering outstanding customer solutions. You'll also work closely with the executive team and board to shape our future. We're seeking a hands-on, visionary leader with strong analytical skills to inspire teams, create exceptional customer experiences, and set new global retail standards. You’ll lead a team of 7-10 in a flat structure, reporting to the CTO.
At Pet Circle, we believe we make a true difference in the lives of our customers and their furry friends.  The opportunity we provide is for someone to connect with our purpose, be inspired by our vision and in turn inspire our teams to create extraordinary experiences that set a new bar globally as to how retailers engage, be helpful to their customers, and achieve incredible business outcomes.

Key Responsibilities:

  • Shape and drive execution of the Product strategy and plan:
  • Own Pet Circle’s digital product experience, providing leadership across the organisation as the custodian of our product vision.
  • Leading the creation of our product strategies, laying out the paths for the implementation of our vision. Operate with a lean team in a flat organisational structure, and able to be as hand-on in our Product Development processes as necessary.
  • Build a deep understanding of our customers, products and industry, continuously interacting with customers, enabling you to be a thought leader at Pet Circle.
  • Role-model solving problems in a way customers love, ensuring that these solutions are both valuable to customers and viable to the business.
  • Broader Business Leadership
  • Shape our Product culture, obsessing about the customer experience and driving frequent iterations and improvements, taking risks, cherishing learning opportunities.
  • Become an expert in our business, with knowledge and awareness of all influencing factors and constraints, be it veterinarian, commercial, operational, legal or other.
  • Team Leadership
  • Overseeing your team’s execution work across product planning, discovery and delivery, achieving extraordinary outcomes consistently, rapidly, and effectively.
  • Coach and develop your team to empower them to perform at their best. Our team is our biggest asset - so your role in enabling them to be high performing is pivotal. You’ll lead with context, humility and curiosity, share candid feedback often, and drive accountability at all levels. 
  • Driving clear prioritisation for your team, remove roadblocks and influence the prioritisation of other teams to ensure business objectives are met


  • A bit about you:
  • Bachelor’s degree, preferably in Engineering, Computer Science or another STEM discipline showing the ability to deeply understand complex technical concepts.
  • Proven people and team leadership experience, recognised as an attractor and developer of world-class talent. You’re also adept at driving outcomes with lean teams and are resourceful in the way you approach business challenges.
  • Demonstrated understanding of the techniques and methods of modern product discovery and product delivery.
  • Extensive experience working on technology-powered products as either a product manager, product designer, engineer, data analyst, data scientist, or user researcher. 
  • Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative.
  • Experience considering both customer needs and commercial realities in order to drive meaningful product growth.
  • Strong analytical skills and capacity to thrive in data driven environments, moving from ideas to reality in very short periods of time.
  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.


  • Role location
    We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This could change in line with business requirements.
    Why Join?
    We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:
    We’re better together
    We operate with humble hearts and hungry minds
    Pets matter; so pets and pet parents always have a seat at our table
    We’re instinctively curious. Always
    Belong at Pet Circle
    Our unique perspectives and expertise is our superpower  - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.
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