VP of Marketing, North America at Insomniacookies

At Insomnia Cookies, our mission is to Imagine What’s Possible. What started twenty years ago in a college dorm room has evolved into a beloved cult brand with over 290 locations worldwide. We are famous for our warm, delicious cookies delivered late into the night, and we are currently revolutionizing the industry with our experiential flagship stores and a rapidly expanding national gifting business. As we continue to grow, we are looking for a visionary marketing leader to help us reach new heights across North America.

About the Role

We are seeking a VP of Marketing, North America to join our team on a full-time, on-site basis. In this executive-level position, you will serve as a key leader within our organization, responsible for driving our business goals while strengthening our brand presence. You will lead, mentor, and develop a talented team of approximately 8 to 10 professionals, overseeing areas such as field marketing, creative development, social media strategy, and brand partnerships. We need someone who balances a highly analytical mindset with a creative approach to problem-solving to help us continue our trajectory of growth.

Key Responsibilities

• Develop and execute comprehensive North American marketing plans, including promotional calendars, media strategies, and go-to-market initiatives that drive demand and deepen customer relationships.
• Oversee marketing operations and creative direction, ensuring effective management of agencies, vendors, and production workflows while maintaining brand consistency.
• Analyze the performance of all marketing activities to provide data-driven insights that inform future strategies, product positioning, and promotional planning.

Requirements

To be successful in this role, you should possess the following qualifications:

• A minimum of 10 to 15 years of leadership experience in brand management, product management, or marketing within the CPG, restaurant, retail, or hospitality sectors.
• A proven track record of building brand awareness and value in a high-growth, multi-unit organization.
• A Bachelor’s degree in marketing, business, or analytics is required, while an MBA is highly preferred.
• Strong experience leading high-performing teams and managing complex relationships with external agencies and partners.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at the executive level.
• Prior experience with multi-unit retail or restaurant franchisee marketing is strongly preferred.

Location

This position is based in the United States, with our headquarters located in the Greater Philadelphia area.

Compensation and Benefits

We are proud to offer a unique and supportive work environment that values both professional success and personal well-being. Our benefits package includes:

• A 4-day workweek, meaning you get every Friday off.
• Comprehensive medical, dental, and vision insurance coverage.
• A 401k plan with a company contribution match.
• Three weeks of paid vacation plus two additional paid personal wellness days.
• Relocation assistance for those moving to the Greater Philadelphia area.
• Access to our Cookie Jar deferred bonus program and LTIP bonus program.
• A fun, relaxed office culture that includes plenty of free cookies and branded swag.