Insomniacookies

VP of Marketing, North America

United States

On-site

Full Time

#Marketing

#Brand Management

#Analytical Mindset

#Creative

#Social Media

#Media Strategy

#Vendor Management

Insomniacookies is looking for a VP of Marketing, North America

Full Time Executive On-site United States Marketing Brand Management Analytical Mindset Creative Social Media Media Strategy Vendor Management English 4 day workweek Relocation assistance 401k Medical insurance Dental insurance Vision insurance Paid time off

At Insomnia Cookies, our dream is to “Imagine What’s Possible.” As we grow our brand, we need a growth-focused marketing leader to drive our marketing for our business in North America. The VP of Marketing will hold a key leadership role in the organization, responsible for delivering results that support our annual business goals while building our brand. They should have a proven track record of growing successful brands, an analytical mindset and a creative approach to problem solving. They will lead, develop and grow a team of marketers that drive our NA business, including local/field marketing, partnerships, creative development (including production, traffic and project management), social media (content, engagement), and new store marketing.

Sweet Position Perks:

• 4 day work week!! (yupp, we get every Friday off)

• A competitive base salary plus annual bonus compensation package

• A relocation package to assist in moving to the Greater Philadelphia area

• Enrollment in our Cookie Jar deferred bonus program

• Enrollment in our LTIP bonus program

• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans

• 401K with contribution match

• 3 weeks paid vacation plus 2 paid Insomnia personal wellness days

• Relaxed, fun, come as you are office culture

• Free cookies, branded swag and so much more!

Job Responsibilities:

Grow awareness and build equity for the Insomnia Cookies brand through new strategies that attract customers and deepen relationships with current Insomniacs

North American go to market strategy, marketing plan development & promotional calendar

Communications, media strategy & planning (owned/earned/paid); partner with ecommerce team to drive demand and grow our digital business

Drive promotions with engaging marketing that supports our business/growth goals and grows our community of insomniacs

Evolve our social media strategy to support brand/business goals and to drive deeper engagement, a larger audience and brand awareness

Analysis and measurement of all marketing activity, insights-driven approach to deal/discount planning

Work closely with Cookievation (menu) team to create innovations that drive excitement, occasions, trial and media coverage

Support company-wide strategic/growth initiatives, serve as SME for marketing in North America

Collaborate with other functions to create performance-based growth strategies that support our business goals and lead to new insights

Product naming, positioning and value proposition work for new products and platforms

Marketing ops and creative direction (field mkt communication, production, traffic, and NA budget tracking)

Oversee marketing vendor mgmt. (agencies, merchandise, production, photography, etc.), work with supply chain to optimize relationships

North American PR/publicity for brand, calendar, new stores and more

Lead, develop and define the needs for the North American marketing team (current team includes approximately 8-10 FTEs including a creative, brand/project mgmt. and social media content teams)

Desired Skills & Qualifications

Minimum of 10-15+ years leadership experience in brand/product management or marketing in the restaurant, retail, hospitality or CPG industry

Must have a strong background in analytical-based, modern marketing techniques

Proven track record of creating measurable brand awareness and value creation in a high-growth organization with reach throughout North America

Prior experience with multi-until retail/restaurant franchisee marketing initiatives – highly preferred

Experience in building and leading high-performing teams and effectively managing partners, agencies teams and peers

Bachelor’s degree in Marketing, marketing, business/analytics or other relevant area required; MBA preferred

A love of Insomnia Cookies, a sweet tooth, and a sense of humor

Exceptional analytical, written, oral, interpersonal and presentation skills

Strong professional presence and the ability to effectively work with executive leadership and peers

Able to collaborate and influence multiple functions within our support center and field

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 290 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!

Insomniacookies

7 views

0 applied

Visit Insomniacookies

Share this job

Copy Permalink

Open roles at Insomniacookies

Insomniacookies

Creative Director

United States

On-site

Full Time

#Marketing

#Branding

#Leadership

#Brand Strategy

#Social Media

#Digital Production

#Adobe Creative Suite

Insomniacookies

Vice President of Integrated Marketing

United States

On-site

Full Time

#Marketing

#Brand Management

#Team Leadership

#Digital Marketing

#Budget Management

Insomniacookies

B2B Sales Marketing Intern

15k - 15k USD

On-site

Part Time

#Marketing

#Project Management

#Communication

#Leadership

#Public Speaking

#Microsoft Office

#Software

#Event Planning

#Lead Generation

#Lead Qualification

#Networking

Discover similar jobs

Newlawbusinessmodel

Marketing Manager

Remote

Full Time

#Marketing

#AI Tools

#Data Analysis

#Social Media

#Campaign Management

#Funnel Optimization

#Content Strategy

#Performance Marketing

A Thinking Ape

Associate 2D Game Artist

Canada

70k - 70k USD

Remote

Full Time

#Creative

#Mobile

#2D Art

#Adobe Photoshop

#Design

Sui Foundation

Senior Experiential Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Blockchain

#Event Production

#Project Management

#Coordination

#Creative

#Budget Management

#Operations

#Collaboration

#Stakeholder Management

BAMKO

Graphic Designer

Remote

Full Time

#Brand Marketing

#Graphic Design

#Adobe Illustrator

#Adobe Photoshop

#Adobe Acrobat

#PowerPoint

#Presentation Skills

#Social Media

Resumedia

Copywriter Translator

Remote

Contractor

#Marketing

#Copywriting

#Translation

#Editing

#SEO

#Content

Markeeters.com

Brand & Social Media Marketer

Remote

Full Time

#Social Media

#Brand Marketing

#Social Media Strategy

#Content

#Video Production

#Video Editing

#Community Management

#Collaboration

#Video

#Analytics

#Trend Analysis

AireSpring

Marketing Events Coordinator

Remote

Full Time

#Marketing

#Trade Shows

#Event Coordination

#Event Planning

#Vendor Management

#Logistics

#Project Management

#Email Marketing

#Social Media

#Marketing Campaigns

Botanic Tonics

Social Media Strategist

Remote

Full Time

#Social Media

#Marketing

#Community Management

#Social Media Strategy

#Content Creation

#Social

#Influencer Management

#Community Engagement

#Paid Social

#Analytics

#Video Editing

#Strategy

#Partnerships

Fieldbuddy

Video Editor

Netherlands

6k - 6k USD

Remote

Internship

#Marketing

#SaaS

#Content Creation

#Video Editing

#English

#Market Research

#Creative Thinking

#Technology

Coursera

Director, Global Benefits

151k - 221k USD

Remote

Full Time

#HR

#Benefits

#Benefits Administration

#Vendor Management

#Strategy

#HRIS systems

#Project Management

#Compliance

#Stakeholder Management

#Analytical Skills

#Integration

#Process Improvement

Kustomer

Creative Director

Remote

Full Time

#Creative Direction

#Brand Design

#Marketing

#Figma

#Adobe Photoshop

#Adobe Illustrator

#adobe indesign

#Google Slides

#Design Systems

#Art Direction

#AI Tools

Backstory

Director of IT

Remote

Full Time

#IT Operations

#Team Leadership

#Infrastructure

#MacOS Management

#SaaS Administration

#Systems Engineering

#Automation

#Tooling

#Architecture

#Vendor Management

Ensabill

Marketing Specialist

Remote

Full Time

#Marketing

#Social Media Management

#Market Research

#Advertising

#Brand Awareness

#Pricing

#Budget Management

Linux Foundation

Marketing Communications Manager

Remote

Full Time

#Open Source

#Strategic Marketing

#Content Management

#Content Development

#Email Marketing

#Digital Advertising

#Social Media

#HubSpot

#Marketing Operations

#Performance Analysis

#Budget Management

#AI Tools

Halcyon

Strategic Alliances Marketing Manager

150k - 175k USD

Remote

Full Time

#Cyber Security

#Marketing

#Partner Marketing

#Campaign Management

#Project Management

#Salesforce

#HubSpot

#Marketo

#Security

Cytora

Webflow Developer and Designer

Remote

Full Time

#Insurance

#Web Development

#Marketing

#Webflow

#Visual Design

#SEO

#Figma

#Photoshop

#Illustrator

#HubSpot

#Salesforce

#Management

Blacksmith Agency

SEO Specialist

Remote

Full Time

#Digital

#SEO

#Marketing

#SEO Strategy

#Keyword Research

#Technical SEO

#Analytics

#Google Search Console

#Ahrefs

#SEMrush

#Screaming Frog

#WordPress

#Local SEO

SabaTrust

Business Development Social Media Manager

Remote

Full Time

#Social Media

#Business Development

#Public Relations

#Social Media Management

#Content Creation

#Copywriting

#Influencer Marketing

#Project Management

#Content

EncephaloInvestments

Marketing Intern

Remote

Internship

#Marketing

#SEO

#Social Media

#Outreach

#Brand Awareness

Literati

Social Media Manager

70k - 85k USD

Remote

Full Time

#Social Media

#Creative

#Social Media Management

#Content Creation

#Instagram

#TikTok

#LinkedIn

#Suite

#Social

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

VP of Marketing, North America at Insomniacookies