VP, Global E-commerce at PAX Labs

We are a high-growth, mid-size consumer electronics company headquartered in San Francisco. Our organization is dedicated to science-based product innovation and maintains a significant global distribution footprint. We take pride in designing and manufacturing award-winning products that have earned recognition from outlets such as The New York Times’ Wirecutter, TIME, Fast Company, and GQ. As the only cannabis brand certified Plastic Negative across all product lines by rePurpose Global, we are deeply committed to sustainability. We are currently entering a new phase of expansion and are seeking a proven, strategic leader to join us as our VP of Global E-commerce.

Key outcomes

• Take full business oversight of all direct-to-consumer channels and Amazon operations across the US, Canada, and EU markets.
• Manage the e-commerce P&L, including revenue forecasting, financial oversight, and performance reporting.
• Direct global demand generation, including paid media, SEO, and email marketing, to drive customer acquisition at an efficient cost.
• Define and execute a global growth marketing roadmap, utilizing A/B testing, funnel optimization, and loyalty strategies.
• Oversee technical platforms and agency service providers to ensure a seamless digital experience.
• Establish lifecycle marketing strategies via CRM, SMS, and email to maximize customer lifetime value.
• Mentor a cross-functional team while fostering a culture of experimentation, accountability, and innovation.
• Partner with our creative and brand teams to refine messaging, landing pages, and conversion flows.

Requirements

• At least 10 years of experience in e-commerce leadership, ideally within the consumer electronics sector.
• Proven technical expertise in managing operations via Shopify and Amazon Seller Central.
• Advanced knowledge of modern digital advertising, demand generation, and Google Analytics.
• A strong analytical mindset with a demonstrated history of P&L ownership.
• Experience leading remote and cross-functional teams within a fast-paced environment.
• Excellent communication and organizational skills.
• A Bachelor’s degree is required for this role.
• Ability to travel occasionally to our headquarters in San Francisco, California.
• Fluency in English.

Preferred qualifications

• An MBA or equivalent advanced degree is highly desirable.

Compensation

The salary for this position is 180000 USD. In addition to this base salary, the role includes equity compensation and a bonus structure. Our benefits package is designed to support your well-being and includes:

• Comprehensive medical, dental, and vision insurance.
• 401k retirement plan.
• Generous paid time off and maternity/paternity leave.
• Mental wellness budget and an employee assistance program.
• Flexibility through hybrid and remote work options.

How to apply

If you are a driven leader ready to innovate on a global stage, we invite you to apply to join our team. Please submit your application through our official portal, and reach out to us directly if you require any reasonable accommodations during the interview or application process.