Vice President of Marketing at Zesty Paws

Zesty Paws logo
Zesty Paws

Vice President of Marketing

Remote

Full Time

#Marketing

#Health Care

#Marketing Strategy

#Team Leadership

#Cross Functional Collaboration

#Content

#Leadership

#Budget Management

#Brand Management

#Data Analysis

#Strategic Thinking

Zesty Paws is looking for a Vice President of Marketing

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At Health & Happiness, we are driven by a vision of premium nutrition and lifetime wellness. Our organization unites seven international brands across more than 15 countries, supported by a global team of over 3,400 employees. We are dedicated to making people healthier and happier at every life stage. Our pet nutrition portfolio, which includes Zesty Paws and Solid Gold, reflects our commitment to quality, transparency, and innovation. We are looking for a visionary leader to join our fast-paced environment, where you will have the opportunity to make a tangible impact and grow your career alongside a team that values both professional excellence and personal well-being.

About the Role

We are seeking an experienced Vice President of Marketing to join us on a full-time basis. This is a high-level executive position where you will serve as a key change leader and digital demand expert within the consumer packaged goods space. You will be responsible for setting the strategic direction for our pet nutrition brands, driving market growth, and leading our marketing organization to achieve ambitious goals.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies that align with our brand mission to increase awareness and market share for Zesty Paws and Solid Gold.
  • Lead and mentor a diverse team of marketing professionals while fostering a culture of collaboration, innovation, and high performance.
  • Analyze consumer behavior and market trends to inform strategic decisions, manage marketing budgets efficiently, and ensure a strong return on investment across all channels.

Requirements

  • A bachelor's degree in marketing, business administration, or a related field.
  • A proven executive track record in brand management, ideally within the fast-moving consumer goods sector.
  • Strong proficiency in data analysis, strategic thinking, and managing large budgets.
  • Excellent leadership and communication skills, with the ability to manage external agency relationships and cross-functional teams.
  • The ability to travel up to 50 percent of the time.
  • A resilient, self-motivated, and solution-oriented mindset that thrives in a dynamic, fast-paced environment.

Location

This position is remote and can be performed from anywhere.

Compensation and Benefits

We are committed to supporting our team members and providing an environment where you can thrive. As part of our commitment to our employees, we offer the following:

  • Remote work flexibility.
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