AppLike

User Acquisition Manager

Germany

Hybrid

Full Time

#Mobile Gaming

#Performance Marketing

#User Acquisition

#Campaign Management

#Optimization

#Data Analytics

#Social Media

AppLike is looking for a User Acquisition Manager

Full Time Senior Hybrid Germany Mobile Gaming Performance Marketing User Acquisition Campaign Management Optimization Data Analytics Social Media English Hybrid work Flexible hours Paid time off Employee assistance program Free gym membership Relocation assistance

JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce.

As a User Acquisition Manager your responsibility is to manage performance marketing campaigns across paid digital media channels, run bidding & creative optimization and experiments to improve performance, test new marketing channels and provide insights into performance of marketing campaigns. This role reports to the Head of Marketing.

What you will do:

Plan and execute user acquisition campaigns across multiple channels such as mobile video networks, social media, content marketing, influencer partnerships etc.

Work with the design team to develop creative campaigns and experiments, proactively test different hypotheses to improve creative performance.

Analyze and optimize user acquisition campaigns to improve performance and ROI

Stay up-to-date with industry trends and best practices in user acquisition and mobile gaming marketing

Manage and nurture relationships with external partners such as ad networks, DSP’s and influencer agencies. Proactively research and develop new tests to improve campaigns performance.

Work closely with the product team to ensure that user acquisition campaigns are aligned with product goals and features. Test our products and competitors and come up with ways to improve impact on marketing initiatives.

Who you are:

Bachelor's degree in marketing, business, or a related field, or equivalent work experience.

3+ years of experience in a performance marketing or growth marketing role in a high-volume consumer facing digital business, ideally mobile gaming

Hands-on experience running campaigns across a variety of user acquisition channels such as social media, influencer partnerships, DSP’s, mobile video networks etc.; strong experience with at least one of the aforementioned channels

Proven track record of improving business performance from self driven projects or initiatives.

Experience with analytics and data-driven decision making

Excellent communication and interpersonal skills

Ability to work in a fast-paced, dynamic environment

Why you will love working here:

Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skill set and achieve your career goals.

Easy Arrival to justDice: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at justDice in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.

Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).

Thrive Where You Work: Enjoy the Alster lake view from our central office with top notch equipment, fun open spaces, and a large variety of snacks and drinks.

Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.

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User Acquisition Manager at AppLike