Staff Growth Product Manager
105k - 120k USD
Remote
Full Time
#Product
#Health Care
#Product Analytics
#A B Testing
#SQL
#Experimentation
#Project Management
About us:
PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.
We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!
Permanent, full-time opportunity
Location - Remote (Canada)
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.
Who we hope to find:
PurposeMed is looking for a Staff Growth Product Manager who can turn data-driven insights into revenue-generating patient experiences. As the leader for Product Growth, you will own the company-wide strategy for product-led growth and work closely with our Growth leaders of Expansion, Marketing, and New Services to drive the exponential growth of our services.
Reporting into our Chief Growth Officer, you will pair experimentation speed with patient empathy to maximize activation, retention, and lifetime value across our portfolio of digital care products.
In this role, you’ll make an impact by:
Accelerating activation and engagement:
- Owning the activation funnel from first signup through refill/repeat engagement, designing friction‑free, “aha!”‑driven experiences
- Identifying, optimizing, and accelerating patients’ moments of value via high‑tempo A/B and multivariate testing
- Instrumenting funnel analytics, establishing benchmarks, and communicating learnings that influence our roadmap and resourcing
Understanding and retaining our patients based on their needs:
- Developing and scaling retention and churn‑prevention programs that protect and grow patient volumes and impact
- Leading ongoing measurement of retention, patient satisfaction, and other customer health indicators, sharing insights in weekly business performance meetings
- Contributing to PurposeMed’s Voice of the Customer (VoC) program—planning research, synthesising qualitative insights and advocating for patient‑centred product improvements
Delivering fully productized solutions of value:
- Collaborating with the Expansion and New Services teams on shipping scrappy MVPs to validate the go-to-market and commercialization strategy for new offerings
- Partnering with Design and Engineering following validation, to productize the offerings to deliver clear clinical and economic value, then iterating to scale adoption and revenue
- Defining success metrics for every new service launch; owning post‑launch retros and next‑step recommendations
Being a key driver of growth and collaboration:
- Serving as the leader for all Product Growth initiatives—aligning with Expansion Growth, Marketing, New Services, Care, Data, and Engineering around shared OKRs
- Coaching and mentoring other members of the Growth team; championing a culture of hypothesis‑driven experimentation, radical candour, and continuous learning
- Representing Product Growth in growth leadership updates, translating complex data into concise, actionable narratives
- Collaborating with Product and Technology leadership closely on practices and roadmap alignment of growth efforts in the context of wider change
We need someone who has:
- 6+ years of experience in product growth, product management, or lifecycle marketing for B2C or B2B2C digital products
- A proven track record of owning activation and retention metrics at scale and delivering double‑digit percentage improvements
- Hands-on expertise with product analytics platforms (Google Analytics, Preset, LaunchDarkly), experimentation frameworks, and SQL; comfortable building dashboards and financial models
- Deep understanding of A/B testing, cohort analysis, customer segmentation, and growth frameworks
- Demonstrated the ability to translate user insights and quantitative data into product bets that drive LTV/CAC uplift
- Strong project‑management and stakeholder‑influencing skills; able to inspire cross‑functional teams without formal authority
- Empathy for patients and clinicians and a commitment to delivering equitable, impactful healthcare
- Exceptional written and verbal communication skills; able to zoom from high‑level vision to detailed technical requirements
It would also be great if you have:
- Experience launching new business lines or services in a high‑growth environment
- Familiarity with healthcare compliance frameworks (PHIPA, HIPAA, PIPEDA) and data‑privacy best practices
- Experience with CRM/marketing automation (Braze) and lifecycle workflows
- A strong understanding of subscription and usage‑based business models and monetisation levers
- Experience working in healthcare or another regulated industry
Compensation:
- $140,000-$160,000 CAD a year
- Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
- The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
Do you think you could be our next Staff Growth Product Manager? We look forward to seeing your application!
#LI-Remote
Why you should join us:
- Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
- Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
- Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
What we’re offering (based on full-time, permanent roles in Canada):
Work/life flexibility and time off:
- Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
- 20 vacation days and a team that will remind you to use them!
- Annual winter break closure
Care for your physical and mental health:
- Extended medical, dental, and vision care starting on your first day of work!
- 8 wellness days
- $500 health and wellness spending account
- $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
- $20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
- $500 learning fund to use towards courses and other professional development
- Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
- $3,400 lifetime coverage for fertility drugs
- Parental leave program for birthing and non-birthing parents–your choice of:
- Short term: 4 weeks off to use flexibly in your first year of parenting
- Long-term: 13 weeks EI top-up
Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:
- Freddie: PrEP assessment and follow-up appointments
- Frida: ADHD assessment
- Foria: Gender-affirming care services
If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.
PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!
*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.
**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.
