Varo Bank

Sr. Manager of Lifecycle Marketing

United States

On-site

Full Time

#Data Analysis

#Customer Engagement

#Lifecycle Marketing

#Segmentation

#Retention Strategy

Varo Bank is looking for a Sr. Manager of Lifecycle Marketing

Full Time Senior On-site United States Data Analysis Customer Engagement Lifecycle Marketing Segmentation Retention Strategy English 401k Company retreats Dental insurance Equity compensation Maternity/paternity leave Professional development Unlimited vacation Vision insurance

Varo is redefining banking for the modern era. As an all-digital, mission-driven, and FDIC-insured institution, we are the first consumer fintech to hold a national bank charter. Our goal is to make financial inclusion a reality by providing tools that help everyone get ahead. We are looking for a visionary leader to help us continue our rapid growth and serve communities that have been historically overlooked by traditional finance.

Role at a glance

We are seeking a Senior Manager of Lifecycle Marketing to join our team in a full-time, on-site capacity within the United States. This is a senior-level position where you will lead our lifecycle efforts to drive engagement and retention for our customers.

Your impact

Lead and mentor our Lifecycle Marketing team while developing a long-term vision to grow our active customer base.
Define and oversee the end-to-end customer journey, identifying key opportunities to enhance touchpoints, boost engagement, and improve conversion rates.
Collaborate with cross-functional partners in Growth Product, Data Analytics, and Creative to build personalized, data-driven campaigns that resonate with our users.

What you'll need

At least 8 years of relevant experience in lifecycle marketing and retention strategy.
A deep proficiency in data analysis, customer segmentation, and A/B testing to drive performance metrics like LTV and conversion rates.
Hands-on experience with lifecycle marketing platforms, specifically Braze.
A strategic mindset with a history of developing profitable marketing programs and exceeding revenue targets.
Fluency in English and a bachelor’s degree in a relevant field or equivalent professional experience.

Perks and compensation

We offer a comprehensive benefits package designed to support your well-being and professional growth:

Unlimited vacation to help you recharge.
Equity compensation to give you a stake in our success.
Comprehensive dental and vision insurance.
401k retirement savings plan.
Generous maternity and paternity leave.
Opportunities for professional development.
Regular company retreats to connect with the team.

Varo Bank

3 views

0 applied

Company Size

1001-5000

Markets

Fintech

Financial Services

Personal Finance

Mobile Banking

Digital Banking

Retail Banking

Visit Varo Bank

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Sr. Manager of Lifecycle Marketing at Varo Bank