Social Media Manager
Remote
Full Time
#Social Media
#E Commerce
#Digital Marketing
#Social Media Strategy
#Content Creation
#Trend Analysis
#AI Tools
#Performance Tracking
#Creative Direction
#TikTok
Trafilea is a consumer tech platform dedicated to transformative brand growth. We are currently developing an AI growth engine that powers the next generation of consumer brands. With over 1 billion dollars in cumulative revenue, 12 million customers, and a team of more than 500 professionals across 19 countries, we combine operational excellence with growth marketing to scale our own digitally native brands. Our products are featured in major retailers like Walmart, Nordstrom, and Amazon, and we maintain a significant global direct-to-consumer presence. We are looking for a Senior Social Media Manager to join our team on a full-time, remote basis to lead the organic social presence for our brand, Shapermint.
Key outcomes
- Develop and execute a comprehensive organic social strategy across all major platforms.
- Identify emerging trends, storytelling styles, and hooks within the lifestyle, beauty, and apparel categories.
- Create content series and creative concepts that drive meaningful engagement, shares, saves, and organic growth.
- Translate performance data into actionable creative directions and structured testing.
- Lead the creative direction and aesthetic identity of our social channels.
- Produce detailed creative briefs that provide clear guidance on narratives, hooks, and platform-specific execution.
- Integrate AI tools into your daily workflow to streamline research, trend analysis, and creative ideation.
- Monitor social KPIs to identify opportunities for increasing both brand engagement and revenue.
- Coordinate content calendars and collaborate effectively with internal teams and external partners.
Requirements
- 4 to 6 years of professional experience managing social media for DTC lifestyle, beauty, intimates, or apparel brands.
- Deep understanding of organic performance dynamics on TikTok, Instagram, Pinterest, and other short-form video platforms.
- Strong creative instincts and a sophisticated grasp of modern lifestyle storytelling.
- Proven ability to translate business objectives into effective, platform-native content strategies.
- Experience utilizing performance metrics, dashboards, and attribution data to inform decision-making.
- Proficiency in using AI tools for competitor research, ideation, and workflow optimization.
- Fluent in English.
Compensation
We offer a competitive salary in USD and a remote work environment. Our benefits package includes paid time off.
How to apply
If you are a creative strategist who understands the intersection of aesthetics and performance, we invite you to apply to join our global team. Please submit your application through our portal to begin the process.
