Social Media Manager Japan at Duolingo

At Duolingo, our mission is to build the best education in the world and ensure it remains accessible to everyone. We are proud to be the most popular learning app on the planet, but we are not stopping there. Beyond our core language learning tools, we are expanding into math and music while providing the Duolingo English Test to help learners reach their goals. Our team is driven by a passion for education, data-backed decision-making, and finding creative solutions to complex challenges. We invite you to join us in this mission, where you will find meaningful work and the chance to collaborate with world-class minds while impacting the lives of over half a billion people.

The opportunity

We are looking for a talented Social Media Manager to help make Duolingo a household name in Japan. In this full-time, on-site role, you will take ownership of our social media presence across the Japanese market. You will report to the Director of Country Marketing for Japan and work in close partnership with our global marketing teams in Pittsburgh and New York. This is a unique chance to shape our brand voice, execute creative campaigns, and connect with our Japanese audience in authentic and meaningful ways.

A day in the life

• You will lead our relationships with local social agencies to refine our strategy and ensure we are producing content that truly resonates with the Japanese community.
• You will develop and execute social-first campaigns that grow our reach, while constantly running experiments to analyze what works and iterating based on that data.
• You will build and maintain strong partnerships with top-tier influencers across diverse sectors like education, travel, lifestyle, fashion, and sports to expand our brand footprint.

Who you are

You are a creative storyteller who lives and breathes social media. You understand the nuances of the Japanese market and know how to capture attention without relying on massive budgets. You are a self-motivated professional who thrives in a collaborative environment.

Requirements:

• You have 3 to 5 years of experience in social media, ideally with major brands.
• You possess deep knowledge of platforms like TikTok, Twitter, Instagram, and Facebook.
• You are skilled in content creation and familiar with native social tools.
• You are proficient in Japanese and have excellent English speaking and writing skills.
• You have a strong background in video production and editing.
• Please note that a portfolio showcasing your relevant work is mandatory for your application to be considered.

Bonus points if you have:

• Experience managing brand crises.
• A background working with mobile apps or subscription services.
• A genuine passion for making high-quality education accessible to all.

Why you'll love it here

We are committed to fostering a supportive environment where you can do your best work. We provide reasonable accommodations throughout the interview process to ensure we accurately assess your skills. We also care deeply about the holistic well-being of our team members. We encourage you to explore our comprehensive benefits package, which is designed to support you both inside and outside of the office.