About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
SEO Product Manager
About the Role
We are looking for a dedicated SEO manager to join the Product Growth team and help AllTrails maximize global organic new user growth. We are looking for someone that is passionate about search optimization and ready to jump on board a fast-paced and fun team. This includes building relationships with internal user groups; influencing the product strategy and roadmap; collaborating with Engineering and Design to produce specifications that optimize our site structure and page content for SEO; and working closely with Engineering to ensure quality deliverables on time. You will sit at the cross-section of Product, Marketing, Data and Engineering, collaborating closely with other cross-functional teams and key stakeholders to help set the SEO roadmap and drive execution.
What You’ll Be Doing:
Setting and owning SEO strategy including technical site audits, metrics (e.g., indexation, SERP rankings, impressions, clicks) monitoring, performance analyses and report-outs, with a goal of driving organic growthOptimizing our site structure and page content for SEO; providing guidance on linking, meta-tags, on-page content and other relevant factors to improve SEO performanceParticipating in scoping, designing and execution of product-led SEO experiments/projects at high velocity to drive learnings and help drive implementationConducting keyword, competitive research and site audits to identify high ROI opportunities and recommend next stepsBeing a thought leader / SEO ambassador at AllTrails; staying on top of key trends and best practices in SEO, creating and maintaining our internal SEO knowledge base, how to guides and best practicesCollaborating with Growth PMs to advise cross-functional partners on SEO best practices, driving the creation of documentation/processes related to SEO and create a robust SEO strategy Creating a roadmap of prioritized near-term and longer-term product-led SEO initiatives to optimize new user acquisition at scale and business valueOwning SEO tool usage & vendor relationships to supplement in-house efforts (e.g., SEMRush, Google Tag Manager, Google Search Console...)Requirements:
5+ years of experience working with product and engineering teams on SEO optimizationsSolid understanding of scalable technical SEO growth levers including site structure, link-building, schema, meta-data and on-page content optimizationPassion and interest in new and emerging technologies like Gen AI search to help us determine long-term search strategyExperience with optimizing SEO for international markets; understanding differences in and successful tactics internationally vs the USStrong grasp of SEO metrics and tools - you're able to identify which KPIs matter most for AllTrails and know how to effectively leverage the tools of the trade (e.g., Google Analytics, Google Search Console, PageSpeed Insights, SEMRush, Screaming Frog, etc.)Scrappy and resourceful, a creative problem solver adept at navigating through ambiguity and making data-driven decisions to achieve SEO needs given resources at handAbility to influence cross-functional stakeholders with various levels of familiarity with SEO to help drive SEO projectsSelf-driven, strong sense of ownership and highly organized with a proven ability to prioritize and execute on multiple concurrent initiativesStructured thinker with a strong intuition on priorities & trade-offsStrong written and verbal communication skillsHumility, empathy and open-mindedness - no egosOur Commitment to You:
A competitive and equitable compensation plan. This is a full-time, salaried position that includes equityPhysical & mental well-being including health, dental and vision benefitsTrail Days: First Friday of each month to hit the trails!Unlimited PTOFlexible parental leaveAnnual continuing education stipendDiscounts on subscriptions and merchandise for you and your friends & familyAn authentic investment in you as a human being and your career as a professionalNature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E-Verify program for all remote locations.
