FirstKey Homes
SEO Manager, Organic & AI Search Optimization
On-site
Full Time
#Digital Marketing
#Optimization
#Real Estate
#Technical SEO
#Content
#Local SEO
#Google Analytics
#Google Search Console
#SEMrush
#Ahrefs
#Schema
#Project Management
FirstKey Homes is looking for a SEO Manager, Organic & AI Search Optimization
Full TimeManagerOn-siteUnited StatesDigital MarketingOptimizationReal EstateTechnical SEOContentLocal SEOGoogle AnalyticsGoogle Search ConsoleSEMrushAhrefsSchemaProject ManagementEnglish
We are looking for an SEO Manager to lead our organic and AI search optimization efforts at FirstKey Homes. In this on-site, full-time role, you will help us maintain our position as a trusted authority in the residential rental market by evolving our strategy to meet the demands of both traditional search engines and emerging AI-powered discovery platforms.
Responsibilities
- Develop and execute a unified strategy for Answer Engine Optimization and Generative Engine Optimization.
- Manage technical SEO elements, including site architecture, structured data, schema markup, and page speed to ensure optimal site health.
- Optimize our digital presence for knowledge panels, rich snippets, and AI-generated results in tools like ChatGPT, Perplexity, and Google AI Overview.
- Collaborate with our marketing, content, IT, and product teams to align search performance with broader business goals.
- Monitor search performance using platforms such as Google Search Console, SEMrush, and Ahrefs while tracking trends in AI and LLM analytics.
- Provide leadership on the intersection of content and data to ensure our brand remains competitive and future-ready.
Must-haves
- Bachelor’s degree and 5 to 8 years of experience in SEO strategy, including at least 2 to 3 years in a management or cross-functional leadership role.
- Hands-on expertise in technical SEO at scale, specifically with site architecture and schema.
- Proven success in optimizing content for both traditional search engines and modern generative AI platforms.
- Experience working with enterprise-level websites, ideally within real estate, property management, or B2C service industries.
- Proficiency in using tools like Google Analytics, GSC, SEMrush, Ahrefs, and Screaming Frog.
- Strong project management skills with the ability to translate complex digital insights into actionable strategies.
- Exceptional communication skills and the ability to influence stakeholders at all levels of the organization.
Nice-to-haves
- Direct experience with AI and LLM-driven search environments.
- Background in highly regulated or location-based industries where accuracy and compliance are essential.
- Familiarity with voice search optimization and conversational AI trends.
- Knowledge of local search dynamics and scaling visibility across multi-market footprints.
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