Senior Vice President Brand Marketing at Convene

Convene is an Equal Employment Opportunity Employer and we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) and strive to create an inclusive and equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing and improving. We welcome applicants from all backgrounds, experiences, abilities and perspectives to join us on this journey.

SVP, Brand Marketing | New York City

What You’ll Do:

Convene’s SVP of Brand Marketing will drive the development and execution of comprehensive marketing and brand strategies to enhance visibility, drive demand, and further position Convene as a leader in the meetings, events, and workday experience industry. This includes translating company strategy into a brand & marketing strategy, growing and managing the performance of your team, building and scaling a demand and lead generation machine to drive revenue across our entire product and brand portfolio, continuing to develop the group brand strategy and management of a multi-brand portfolio, and  partnering with other members of the executive leadership  team to execute on key strategic growth priorities.

Reporting directly to the CEO and serving as a member of  the executive team, you will deliver actionable insights and play a critical role in guiding our Brand strategy and delivering on those goals.

Key Responsibilities:

• Strategic Leadership: Develop and implement overarching marketing and brand strategies that align with our business objectives and resonate with diverse target audiences across multiple brands, products and regions.
• Brand Management: Oversee and nurture the growth of multiple brands within our portfolio, ensuring cohesive and impactful marketing approaches tailored to each brand’s unique identity and market positioning.
• Global Marketing Execution: Coordinate and execute marketing campaigns, adapting strategies to local markets while maintaining a unified global brand voice. Execute a rigorous demand generation process from Marketing with pipeline reports and other analytics that ensure healthy funnel growth, as well as speedy conversion and lower CAC.
• Partnerships & Brand Activations: Identify and execute on partnership opportunities to grow brand presence alongside values-aligned businesses that elevate and extend Convene (and sub brands) market presence, or thought leadership through barter agreements, and paid content.
• Client Engagement & Loyalty: Develop and implement initiatives to drive client engagement and loyalty. This includes co-developing a Convene loyalty program, maintaining the client advisory board, and conceiving innovative strategies to foster loyalty and engagement within Convene's client base.
• Product Marketing: Collaborate with product teams to create compelling messaging and positioning for our various product offerings, driving awareness, engagement, and adoption. Contribute input to product positioning, packaging and lead pricing informed by market intelligence and strategic insight.
• Comms & PR: Lead the PR & Comms team creating consistency across our brand, marketing, communications and PR messaging, ensuring strategic business objectives are met as well as effectively managing crisis response communications and gaining media traction with core brand messages.
• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and results-driven performance. Manage cross-functional projects and drive strategic initiatives, ensuring alignment with broader business goals.
• Data-Driven Decision Making: Utilize market research, analytics, and performance metrics to guide strategy, optimize campaigns, and measure ROI. Track competitive marketplace, industry and individual customer trends to drive the growth strategy and execution.
• Stakeholder Collaboration: Work closely with cross-functional teams, including Sales, Product, and Operations, to ensure marketing initiatives support broader business goals and deliver a seamless customer experience.
• Innovation & Trends: Stay abreast of industry trends and emerging marketing technologies to drive innovation and maintain a competitive edge.
• Financial Acumen: responsible for management of the marketing budget to optimize revenue outcomes and support the global marketing team’s efforts

Qualifications:

• Experience: Extensive marketing experience with a proven track record in managing multiple brands, along with a strong background in developing and executing successful marketing strategies for diverse product offerings.
• Leadership: Demonstrated ability to lead and inspire a team, manage cross-functional projects, and drive strategic initiatives. Record of success collaborating cross-functionally and using influence to build demand for a category-creating offering to the market
• Analytical Skills: Strong analytical capabilities with experience in leveraging data to inform strategy and decision-making.
• Communication: Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Brand Aesthetic: A strong visual ability and brand sensibility to effectively partner with internal and external stakeholders on the creation of on-brand collateral, messaging and activations.

 

Personal Characteristics

• You’re strategic and execution-obsessed. You can see around corners and your growth vision transcends what exists today and will exist in the next 2-3 years.
• You’re a seasoned leader with growth company DNA. You can lead an army, or be an army of one, depending on company needs.
• You’re an analytical thinker; someone who thrives in the use of data to drive business.
• You will be an honest and trustworthy partner; a respected member of the organization who leads by example, and who people enjoy working with. You inspire.

Compensation:

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Base Salary:

Salary Min: $200,000 Salary Max: $225,000

This role is also eligible for Convene's annual incentive performance bonus plan.

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather. It creates hospitality-driven experiences and uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, and Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, and building amenity centers. With hospitality at its core, each brand and product offers on-site culinary, in-room A/V, production services, and dedicated hospitality staffing resources.As the largest single provider of dedicated meeting and event venues in the U.S. and UK, and with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

We’re Here For You: 

At Convene, you’ll receive:

Health and Wellness

• Excellent health coverage for you and your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being and support for everyday life
• Fertility & family planning through Kindbody

Time Off and Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support and Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development and Recognition

• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones

Community and Impact

• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do

#LI-LC1