Senior User Acquisition Manager at Playco

At Playco, our mission is to bring the world closer together through the power of play. We build instant messenger games that connect people across the globe, and we are looking for teammates who are thoughtful, hardworking, and eager to experiment. We value makers and tinkerers who can balance a focus on the fine details with a clear vision for the big picture, and we hope you will bring your passion for gaming and life to our collaborative team.

The role

We are seeking a Senior User Acquisition Manager to join us in a full-time, remote capacity. This is a senior-level position where you will play a vital role in our marketing efforts. You will collaborate closely with our global engineering team to identify and execute acquisition strategies that drive high-quality users and revenue to our games. Because our operations span different regions, you should be comfortable working hours that align with Japan Standard Time.

Core responsibilities

• Develop and execute strategic acquisition campaigns in partnership with product managers to ensure we meet our monthly and quarterly objectives.
• Analyze campaign performance and unit economics to optimize targeting, creative assets, bids, and budgets for the best possible return on investment.
• Create and manage testing plans, measure the results of your experiments, and provide actionable insights to the broader team to improve our overall strategy.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• Native or near-native fluency in Japanese, along with extensive professional experience working in English.
• At least 3 years of experience in performance marketing, specifically managing user acquisition programs across social and search engine marketing platforms.
• Proven experience with mobile products in the APAC region and familiarity with verticals such as gaming or e-commerce.
• Advanced proficiency in Excel for data analysis and experience using tools like SQL, Google Analytics, and Google Tag Manager.
• The ability to manage campaigns across platforms like Meta, TikTok, Twitter, Google, and LINE with minimal oversight.
• A deep passion for gaming and a detail-oriented approach to your work.

Compensation and benefits

We are committed to supporting our team members through a flexible work environment. This role offers the following benefit:

• Remote work flexibility.

How to apply

If you are a motivated professional who is passionate about the future of gaming and wants to help us connect the world, we would love to hear from you. Please submit your application to be considered for this position. We are an equal opportunity employer and believe that our differences are our greatest strength.