Senior User Acquisition Analyst at Socialpoint

At Socialpoint, we believe that crafting world-class mobile games is an art form that thrives on creativity and connection. As a proud member of the Zynga and Take-Two Interactive family, we have brought titles like Dragon City, Two Dots, and Monster Legends to hundreds of millions of players across the globe. Our studio in Barcelona is a place where work and play blend together, and we are constantly looking for passionate people to join our mission of bringing joy to the world. We celebrate the unique perspectives that every team member brings, and we invite you to help us shape the future of gaming.

The opportunity

We are looking for a Senior User Acquisition Analyst to join our team on a full-time basis. In this role, you will be a key player in managing our large-scale mobile advertising campaigns. You will have the responsibility of overseeing seven-figure monthly budgets, ensuring our top-grossing games reach the right audience while optimizing ROI and creative performance. You will also have the unique chance to collaborate with and learn from other experts within the broader Zynga network, gaining insights across various game genres.

A day in the life

• You will spearhead our user acquisition strategy, managing performance-based media buying across social, programmatic, and SDK ad networks.
• You will partner with our in-house design team to conduct deep creative analysis, ensuring our ads are both engaging and effective at hitting our target KPIs.
• You will work closely with product teams and senior stakeholders to identify new platform opportunities and stay ahead of emerging industry trends.

Who you are

You are a data-driven professional with a sharp eye for detail and a passion for mobile gaming. You bring a strong background in ad tech and a proven ability to manage complex campaigns at scale. We are looking for someone who meets the following criteria:

• At least 3 years of experience managing ad network campaigns and 2 years specifically in mobile user acquisition and KPI-driven analysis.
• Expertise in using 3rd party tools, including MMPs and market research platforms, combined with advanced Excel skills like pivot tables and v-lookups.
• A high level of organization and the ability to maintain multiple live products simultaneously.
• Fluency in English and Spanish to communicate effectively within our international team.
• Bonus points if you have experience with SQL and a deep understanding of the free-to-play mobile gaming market.

Why you'll love it here

We want you to feel supported, challenged, and inspired every day. Our benefits package is designed to help you thrive both in and out of the office:

• A hybrid working model that balances office collaboration with the flexibility of working from home.
• Relocation assistance to help you make the move to beautiful Barcelona.
• Generous time off, including 25 days of annual leave plus an extra 5 days during the Christmas season.
• Comprehensive private medical insurance for you and your family.
• A significant budget dedicated to your professional development to help you grow your skills.
• On-site perks at our new office, including a gym, a professional barista, breakfast and lunch catering, and even an on-site hairdresser and physiotherapist.
• Additional lifestyle benefits like free language lessons, a Spotify Premium subscription, and legendary company events.