Senior Product Marketing Manager at TrustArc

TrustArc logo
TrustArc

Senior Product Marketing Manager

73k - 95k USD

Remote

Contractor

#Product Marketing

#SaaS

#Go To Market Strategy

#Competitive Analysis

#Content Development

#Sales Enablement

#Market Research

#AI Tools

#Product Launches

#Project Management

TrustArc is looking for a Senior Product Marketing Manager

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We are looking for a Senior Product Marketing Manager to join our team and help accelerate the adoption of our privacy management solutions. As a global leader in data privacy, TrustArc provides the automation and intelligence organizations need to navigate complex regulations, and you will play a key role in shaping our market presence and messaging strategy.

Responsibilities

  • Develop clear, differentiated messaging that highlights the value of our privacy products to diverse global audiences.
  • Lead the end-to-end strategy and execution of product launches while ensuring alignment across our Sales, Product, and Customer Success teams.
  • Create high-impact sales enablement tools, training resources, and content such as blogs, emails, and landing pages.
  • Translate technical product capabilities into compelling narratives that resonate with our customers.
  • Produce multimedia assets and demo videos to support our marketing initiatives.
  • Conduct thorough market and competitive research to provide actionable insights that inform our business decisions.
  • Optimize content performance by utilizing A/B testing and performance analytics.

Must-haves

  • At least 6 years of experience in global SaaS product marketing, specifically in market research, positioning, and go-to-market strategy.
  • Proven ability to manage complex product releases and communicate effectively with both technical and non-technical stakeholders.
  • Experience using AI tools to streamline workflows in content creation, research, and messaging.
  • Proficiency with product usage analytics platforms like Amplitude.
  • Strong expertise in competitive intelligence and developing sales materials.
  • Excellent project management skills with a track record of meeting deadlines in a fast-paced environment.
  • Fluency in English.

Benefits

The annual salary for this role is CA$100,000 to 130,000, depending on individual qualifications and location.

  • Unlimited vacation time.
  • Flexible working hours.
  • 100% remote work environment.
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TrustArc

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