Senior Product Manager, Consumer Marketing
175k - 191k USD
Hybrid
Full Time
#Marketing
#Pharmaceutical
#Marketing Campaigns
#Budget Management
#Vendor Management
#Market Research
#Planning
#Microsoft Office
#Campaigns
#Cross Functional Collaboration
#Data
At Collegium Pharmaceutical, we are building a leading, diversified specialty pharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a portfolio of meaningfully differentiated medications to treat serious medical conditions, including severe and persistent pain and ADHD.
Hybrid: Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday.
POSITION OVERVIEW
The Senior Product Manager will be responsible for developing, implementing, and managing integrated consumer promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal/Compliance, Regulatory Affairs and Medical.
RESPONSIBILITIES
- Manage the development, approval, and execution of the consumer marketing campaign and patient/caregiver educational materials across channels including digital, print, and point of care.
- Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.
- Collaborate with market research to gain patient and caregiver insights that enhance the patient/caregiver journey.
- Manage the consumer marketing budget and development of scopes of work with vendor partners.
- Oversee and maintain vendor/agency partnerships to ensure tactics are appropriately executed, measured, and optimized.
- Provide support for annual brand planning and long-range planning.
- Uphold and consistently demonstrate Collegium’s Core Values.
- Be accountable for team goals.
- Communicate to influence using facts and logical approaches.
- Modify approaches to continuously improve and solve routine problems.
- Continue to deepen technical skills in own area and display significant independence.
REQUIRED LEADERSHIP BEHAVIORS
Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.
- Head
- Know our Business
- Think Critically
- Decide
- Execute
- Heart
- Collaborate
- Develop
- Communicate
- Embrace Authenticity
- Guts
- Be Disruptive
- Innovate
- Evolve
- Be Tenacious
QUALIFICATIONS
- Bachelor’s degree required, Master’s degree preferred
- 6-8 years of related experience required
- Minimum of 3 years of Pharmaceutical/Life Sciences consumer marketing required
- Experience in ADHD market preferred
- Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) required
Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law. This policy applies to hiring, training, promotion, compensation, disciplinary measures, access to facilities and programs, and all other personnel actions and conditions of employment. By this policy, Collegium seeks to ensure that all employees have the opportunity to make their maximum contribution to Collegium and to their own career goals. This policy provides for an equal employment opportunity program that will simultaneously serve the requirements of society, the law, sound business practices and individual dignity.
If you have questions or concerns about equal employment opportunities in the workplace, you are encouraged to bring these issues to the attention of the Head of Human Resources. We will not allow any form of retaliation against employees who raise issues of equal employment opportunity. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including termination.
