Capital

Senior Marketing Data Analyst

United Kingdom

Hybrid

Full Time

#Marketing

#Ad Tech

#Performance Marketing

#SQL

#Python

#API Integrations

#Google

#Firebase

#Appsflyer

#Experimental Design

Capital is looking for a Senior Marketing Data Analyst

Full Time Senior Hybrid United Kingdom Marketing Ad Tech Performance Marketing SQL Python API Integrations Google Firebase Appsflyer Experimental Design English Hybrid work

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.

We are seeking an experienced and dynamic Senior Marketing Data Analyst to join our team in London.

This role is designed for a highly skilled individual with a deep understanding of data and a passion for ad tech & performance marketing. The ideal candidate will have an entrepreneurial spirit, an interest in trading, and experience with measurement, experimental design, and leveraging predictive analytics to drive performance marketing outcomes.

Responsibilities:

Engage with C-level stakeholders: Articulate complex concepts to key decision-makers, facilitating their understanding and guiding them toward making informed, data-driven decisions that align with our growth strategy

Design and execute marketing experiments: Lead initiatives on both the performance marketing front and within Customer Relationship Management (CRM), employing a rigorous testing approach to optimise strategies and drive business growth

Lead by example in hands-on development: Take a proactive and direct role in the ideation, development, and implementation of innovative growth tactics. This includes both the strategic measurement of initiatives and their practical execution, demonstrating a commitment to achieving results through action.

Technical Skills:

Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Can use Python/R for data analysis and exploration. Can build a dashboard if needed

Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed

Nice to have: Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR Proficiency in Python for script writing, task automation, and improving integration processes.

Other Skills:

Communication skills: Ability to engage with C-level stakeholders. Collaborate closely with our Marketing team, understanding their needs and requirements to deliver data-driven insights. This involves clear communication regarding integration processes, challenges encountered, and findings, ensuring that the team is well-informed and aligned with the project’s progress

Experimental design & measurement: Knowledge and experience with experimental design and measurement for performance marketing and CRM activities. Familiarity with sparse, fat-tailed distributions would be advantageous

Predictive Modelling: Ability to evaluate results of predictive models and predictive modeling techniques. Apply these insights to optimise growth strategies, enhancing the effectiveness of performance advertising efforts and customer retention initiatives

Adtech Passion: A strong interest and passion for ad tech and performance advertising, with a desire to stay at the forefront of industry trends and innovations. Familiarity with Google, Facebook, Firebase, AppsFlyer, and other services would be advantageous.

What you will get in return:

Competitive Salary

25 days annual leave

Private Medical Insurance for you and your family, after the probation period

Death In Service

EAP

Season Ticket Loan after the probation period

Annual Performance review cycle

Opportunity to grow and learn

Workation - the possibility of working from another country

Annual Discretionary bonuses

We are looking for entrepreneurial thinkers who are passionate about leveraging technology to drive marketing success. If you are a senior professional based in London with a desire to push boundaries in ad tech and performance advertising, we would love to hear from you.

Be a key player at the forefront of the digital assets movement, propelling your career to new heights!

Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity.

Work alongside one of the most brilliant teams in the industry.

Capital

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Senior Marketing Data Analyst at Capital