Forum Brands

Senior Manager, Performance Marketing

United States

Hybrid

Full Time

#Marketing

#Paid Search

#Paid Social

#Campaigns

#SEO

#Data Analysis

Forum Brands is looking for a Senior Manager, Performance Marketing

Full Time Senior Hybrid United States Marketing Paid Search Paid Social Campaigns SEO Data Analysis English Medical insurance Dental insurance Vision insurance 401k Life insurance Disability insurance Professional development Commuter benefits Hybrid work

Forum Brands brings families together, one brand at a time. We build and operate exceptional brands with exceptional products in the Family and Health & Wellness categories. We are a bold, creative, and diverse team of operators, investors, and technologists.

NOTE: This role is based in NYC. Forum Brands operates a flexible, hybrid office policy in which employees are expected to be in-person at least three days per week.

We’re hiring a Senior Performance Marketing Manager to join our team in NYC! In this role, you’ll support performance marketing efforts across paid search, paid social, and omnichannel campaigns for our growing Health & Wellness portfolio. As a key operator of marketing efficiency and growth, you’ll develop and execute innovative digital media strategies that scale brand impact and deliver measurable results. Reporting to the Director of Performance Marketing, this role is an exciting opportunity to shape the future of our DTC brands.

What you'll do:

Manage hands-on execution of paid search, paid social, and omnichannel campaigns, with an emphasis on paid search strategies

Lead campaign strategy & thought leadership of omnichannel DTC paid media investment

Guide paid media testing, keyword optimization, and competitor research to enhance performance

Plan and manage budgets effectively, ensuring optimal allocation of resources to maximize results

Collaborate with cross-functional teams to analyze campaign effectiveness and assess financial impacts

Clearly communicate campaign goals, initiatives, and priorities to align and scale team efforts toward key objectives

Requirements

5-7 years of performance marketing experience, with deep expertise in paid search, paid social, and a strong focus on DTC, CPG, and/or health & wellness sectors

Proven ability to deliver top-line results by driving paid traffic, improving SEO, and elevating brand awareness

Exceptional analytical skills, with the ability to interpret large datasets and make data-driven decisions

Benefits

Flexible PTO

Medical, dental and vision coverage

401K match

Paid Family Leave

Life Insurance

Short & Long Term Disability

Professional development stipend

Pet insurance discounts

Commuter benefits

Flexible hybrid work schedule

Fully stocked kitchen (snacks, beverages and more!)

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Forum Brands Holdings Inc. including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Forum Brands, Inc. does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Senior Manager, Performance Marketing at Forum Brands