Senior Manager, eCommerce
145k - 188k USD
Hybrid
Full Time
#Ecommerce
#Digital Marketing
#Retail
#Strategy
#SEO
#CRM
#Project Management
The Senior Manager, eCommerce will be responsible for leading the company’s eCommerce strategy across all digital marketplaces while also supporting our online grocery and retail channels. This role will focus on growing revenue, optimizing digital shelf performance, and enhancing the customer journey. The ideal candidate has a deep understanding of eCommerce best practices and data-driven decision-making. This role will play a critical part in aligning all eCommerce functions under a unified growth strategy and will also oversee the development and execution of our eCommerce roadmap, ensuring alignment with our broader business objectives. This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week.
How you'll help:
- Roadmap Development: Develop and execute a comprehensive ecommerce strategy that aligns DTC, Amazon, TikTok Shop, and Retailer.com channels under a cohesive growth plan. Monitor performance metrics (traffic, conversion rates, customer reviews, Buy Box win rate, etc.) and adjust strategies based on data insights and competitive trends.
- Operational Support: Ensure strong operational execution, collaborating with internal teams to manage inventory flow, compliance, and demand forecasting. Provide recommendations and lead eCommerce exclusive SKUs and offerings.
- Sales Acceleration: Add fuel to the channel’s profitable growth trajectory while onboarding incremental digital platforms and wholesale solutions. Monitor and evaluate eCommerce performance metrics, ensuring goals are met while mitigating cannibalization of commercial sales volume.
- Owned Website Management: Oversee the planning and execution of our website relaunch, focusing on brand storytelling, impact, and product education. Manage the full site experience, including product listings, merchandising, navigation, and third-party app integrations to enhance customer engagement and conversion.
- Team Leadership: Manage a direct report and/or an external agency to execute ecommerce initiatives effectively. Serve as the champion subject matter expert on ecommerce within the organization, ensuring best practices, innovation, and data-driven decision-making are integrated across teams.
- Champion Compliance & Technical Excellence: Ensure compliance with legal guidelines and industry standards around accessibility and privacy. Maintain a proactive relationship with web agencies to address bugs, optimize performance, and ensure continuous site improvements.
- Direct Marketing Ownership: Own planning and execution of direct marketing activations, developing a comprehensive automated CRM flow to onboard new signups and enhance customer engagement.
- Retailer.com Support: Partner with the Senior Manager of Shopper Marketing to execute Retailer.com content strategies, including review generation and premium brand positioning.
- Data + Insights Tracking: Develop an eCommerce reporting framework in collaboration with Category Management and Commercial Analysts to track KPIs, consumer insights, and incremental sales.
- KPI & Goal Setting: Establish monthly performance benchmarks and continuously track KPIs, ensuring all initiatives are aligned with organizational growth objectives.
- Additional Responsibilities:
- Develop impactful and strategic marketing presentations utilizing data, insights, and storytelling to communicate eCommerce performance and opportunities.
- Support the creation of a company-wide dashboard to provide visibility into performance and key KPIs.
- Collaborate with Marketing and Brand teams to generate insights that can be leveraged cross-functionally to drive business growth.
What you'll bring to the table:
Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- The ideal candidate has 7+ years of experience in eCommerce, digital marketing, and/or online retail, preferably in the food & beverage industry.
- Shopify and Amazon Seller Central experience is required.
- Proven track record of growing eCommerce sales and managing digital marketplaces.
- Strong understanding of SEO, CRM, and experience with digital analytic + reporting tools.
- Ability to work cross-functionally with marketing, operations, and finance teams.
- Excellent project management, problem-solving, and communication skills.
- Passion for the beverage industry and mission-driven brands is a plus.
Knowledge, Skills & Abilities
- Strong verbal and written communications skills.
- Strong communication and storytelling skills, grounded in data-based insights.
- Reliable, team player who has an ability to communicate effectively.
- Strong collaborative nature: ability to work in a cross-functional team environment
- Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
- Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
