Senior Lifecycle Marketing Manager
150k - 160k USD
Hybrid
Full Time
#Marketing
#CRM Platforms
#Lifecycle Marketing
#Email Marketing
#SMS Marketing
#A B Testing
#Customer Segmentation
#Data Analysis
#Campaign Execution
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role
We are hiring a Senior Lifecycle Marketing Manager on a Full Time basis. In this position you will build and scale customer engagement across email and SMS channels, owning the strategy and execution of impactful customer journeys that drive engagement, education, and revenue across our product sales and subscription businesses. The role reports directly to our Chief Customer Officer and includes oversight of one direct report.
Key Responsibilities
- Own and evolve our CRM and lifecycle marketing strategy across email and SMS.
- Leverage data insights, customer behavior, and industry trends to continuously test, optimize, and evolve lifecycle strategies and customer experiences.
- Design and launch key flows such as onboarding, post-purchase, and abandoned cart that drive engagement, retention, and lifetime value.
Requirements
- 8+ years of experience in CRM, lifecycle marketing, or marketing automation.
- Knowledge and experience with various CRM platforms and the ability to learn new systems quickly.
- Strong grasp of customer segmentation, behavioral triggers, and A/B testing.
- Proven track record of driving revenue through retention and re-engagement.
- Analytical mindset with the ability to interpret data and act on insights.
- Process and detail-oriented with a passion for customer experience.
- Sharp eye for design and aesthetics, with experience collaborating effectively with graphic designers to produce visually compelling email content.
Location
This is a hybrid role that requires you to be in our NYC office three days per week.
Compensation and Benefits
The salary range for this position is $150,000 to $160,000 base salary. We also offer equity compensation along with a comprehensive benefits package that includes medical insurance, a 401k plan, disability insurance, and life insurance.
