Senior Lifecycle Marketing Manager
150k - 160k USD
Hybrid
Full Time
#Marketing
#CRM Platforms
#Lifecycle Marketing
#Email Marketing
#SMS Marketing
#A B Testing
#Customer Segmentation
#Data Analysis
#Campaign Execution
About Nanit:
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the role:
We’re looking for a Senior Lifecycle Marketing Manager to build and scale our customer engagement across email and SMS. In this role, you’ll own the strategy and execution of impactful customer journeys that drive engagement, education, and revenue across our product sales and subscription businesses. The ideal candidate for this role is data-driven, detail-oriented, and comfortable navigating quickly between high level planning and hands-on execution. This role will report directly into our Chief Customer Officer and will oversee one direct report.
What you'll be doing:
- Own and evolve our CRM and lifecycle marketing strategy across email and SMS
- Leverage data insights, customer behavior and industry trends to continuously test, optimize and evolve lifecycle strategies and customer experiences
- Oversight of our monthly calendar along with testing, reporting and analysis, and prioritization
- Design and launch key flows (onboarding, post-purchase, abandoned cart) that drive engagement, retention and LTV
- Partner with Product, Marketing, Data Teams to execute campaigns that support revenue goals and improve segmentation and personalization
- Manage campaign execution from coding e-mails to vendor oversight, while also supporting creative development and feedback
What we are looking for:
- 8+ years of experience in CRM, lifecycle marketing, or marketing automation
- Experience in e-commerce and subscription is a plus
- Knowledge and experience with various CRM platforms and/or ability to learn new systems and adapt
- Strong grasp of customer segmentation, behavioral triggers, and A/B testing
- Proven track record of driving revenue through retention and re-engagement
- Analytical mindset with the ability to interpret data and act on insights.
- Process and detail-oriented with a passion for customer experience
- Sharp eye for design and aesthetics, with experience collaborating effectively with graphic designers to produce visually compelling email content
EEO, Salary and Location:
This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week
Salary Range: $150,000 to $160,000 base salary + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
