Senior Growth Marketing Specialist
72k - 72k USD
Remote
Full Time
#Growth Marketing
#Digital Marketing
#SaaS
#Social Media
#SEO
#CRM
#Campaign Optimization
#Paid Media
#Optimization
#Analytics
Please note that candidates must currently live in the following states; DC, Florida, Illinois, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, New York, Pennsylvania, Texas, Virginia, Washington, Wisconsin.
Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact. We’re looking for a Senior Growth Marketing Specialist to lead our customer acquisition and top-of-funnel growth efforts. In this role, you’ll own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of our platform and services. You'll work cross-functionally, lead high-impact initiatives, and play a central role in amplifying our brand and pipeline.
Salary: $72,000 annually
Key responsibilities
2025 and 2026 will be pivotal years at Civis, as we launch a series of differentiated analytics and AI features. You’ll help shape and execute growth strategies to scale our reach in the nonprofit and public-good sectors. Initial priorities include:
- Email program ownership: Design and manage a high-performing, test-driven email program. Our existing prospect and customer list is a major opportunity, and we’re looking for someone to turn it into a reliable channel for awareness, lead capture, and event recruitment.
- Digital customer storytelling & promotion: Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits. You’ll collaborate with our technical and account teams to ensure narrative consistency and maximize impact.
- Social media growth: Help shape and maintain a consistent social media presence. Work with in-house experts to spotlight innovations—especially in AI—and drive engagement, follower growth, shares, and conversions. You won’t be expected to write original content, but you’ll own promotion and channel strategy.
- Campaign measurement & optimization: Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance. You’ll have room to test, iterate, and explore new channels—whether paid campaigns, sponsored content, or other tactics. You’ll be expected to experiment with and utilize AI marketing automation technology that we will support.
- Event marketing support: Support virtual and (rare) in-person events that drive visibility and pipeline. This includes major industry conferences and our own annual event focused on the nonprofit sector.
Required Skills & Experience
- Growth marketing expertise: 5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS.
- Multi-channel campaign execution: Proven success running email, social, and multichannel campaigns that drive measurable results.
- Experimentation approach: Strong analytical skills with a test-and-learn approach.
- Social content development expertise: Ability to create and optimize social content across the buyer journey that drives and reinforces a consistent demand-influencing narrative.
- SEO & Conversation Optimization: Familiarity with SEO and web performance best practices
- Technical skills: Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM’s (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow).
Preferred Qualifications
- Hands-on Paid Media Management: Experience managing paid campaigns across search, social, and display.
- Conversion Rate Optimization (CRO) Experience: Ability to create and test hypotheses that improve lead capture and sales conversion.
- Tools: Experience with Webflow, Pardot, Salesforce, Google Analytics.
- Understanding of the Data & Analytics Industry: Knowledge of the needs and challenges faced by data science and analytics practitioners.
- Content Development: Business software writing and distribution on digital platforms.
You Should Apply If:
- You’re a hands-on marketer who thrives on owning campaigns from idea to execution.
- You’re data-driven, curious, and motivated to drive real impact in the public good space.
- You have experience marketing technical products and enjoy working independently.
You Should Not Apply If:
- You don’t have SaaS or B2B software experience.
- You prefer high structure, large teams, or roles focused only on strategy.
- You’re uncomfortable working in fast-paced, high-autonomy environments.
- You lack experience with campaign execution or technical product marketing.
Civis embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please contact [email protected]
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.
