Senior Field Marketing Manager at Appinio

Are you ready to help us make the world a more fact-based place? At Appinio, we are a global market research company that blends an AI-powered insights platform with expert consultancy to help businesses understand consumer behavior and make smarter decisions. Since our start in Hamburg in 2014, we have grown into a team of over 260 people across 13 countries, serving more than 2,600 international clients with research from over 190 markets. We would love for you to join our remote-first movement and help us shape the future of market intelligence.

What you bring

We are looking for a strategic and growth-oriented Senior Field Marketing Manager to join us on a full-time, remote basis. In this role, you will be the driving force behind our brand expansion and demand generation efforts, focusing on the UK market while supporting our global initiatives. You will work closely with our sales team to elevate our thought leadership and ensure our marketing strategies resonate with enterprise-level prospects. Your primary responsibilities will include:

• Developing and executing comprehensive demand generation strategies, including Account Based Marketing, to engage and convert enterprise clients.
• Taking full ownership of our UK event strategy, from identifying external opportunities to planning and executing our own events.
• Building our local B2B PR presence by securing tier 1 media coverage and fostering relationships with key industry contacts.

Requirements

To succeed in this position, you should have at least five years of experience in B2B marketing, ideally within the market research sector. You must be fluent in English and possess a deep understanding of how to work with insights teams and data. We are looking for someone who is revenue-driven and comfortable using tools like HubSpot for performance analysis. You should be proficient in creating engaging LinkedIn content and have a proven ability to manage PR strategies. We value candidates who thrive in fast-paced environments, communicate effectively across teams, and are currently based in the UK. A strong background in event strategy and a passion for leveraging AI to streamline workflows will set you apart.

What we offer

We are committed to supporting our team members with a culture that values flexibility and professional growth. When you join us, you can look forward to the following benefits:

• A flexible hours policy that allows you to manage your own time effectively.
• A remote work environment that includes a work-from-anywhere policy for those based in the EU.
• Access to co-working spaces in major cities like London, Hamburg, Berlin, Munich, Madrid, Barcelona, and New York.
• All the necessary hardware, including your own MacBook, to help you succeed.

How to Apply

If you are excited about this opportunity, we encourage you to submit your application in English. Even if you feel you are an 80 percent match for these requirements, we would still love to hear from you if you have a genuine passion for our mission. We are an equal-opportunity employer and look forward to reviewing your application.