Senior Director, Communications and Marketing
160k - 180k USD
Remote
Full Time
#Marketing
#Communications Strategy
#Media Relations
#Content Strategy
#Leadership
#Public Relations
Who We Are
We are Imagine Pediatrics, an innovative, tech-enabled, pediatrician-led medical group that helps children with special health care needs get the quality 24/7 care and support they deserve, right from home. Energized by our mission to reimagine pediatric health care together, we improve the health and lives of children special health care needs by breaking down the barriers that stand between families and the quality care their children need. We are committed to doing better for them: to put their best interests in the front of our minds and center of our hearts and channel that passion every day to boldly remove these barriers.
By partnering with parents, caregivers, providers, community resources, and health plans, we provide these children with more access to virtual-first and in-home medical, behavioral, and social care and empower them and their families to get the unwavering, 24/7 support they deserve. We don’t replace a child's existing care team. Instead, we work with them to give every patient an expanded layer of support by delivering unlimited, virtual-first and in-home care, day and night. Every step toward that goal we take with equal parts compassion and creativity. Together, we’re always reaching for the profound impact that we know we can and must make.
Every day we boldly challenge old approaches and seek out new and better ways to improve the health and lives of children with special health care needs. We know we can’t solve every challenge in the lives of these kids, but we can work tirelessly to give them, their families, and other caregivers the help and relief they need, right when they need it. We know a better approach to pediatric health care is within reach, and we are committed to seizing it today.
What You’ll Do
As a Senior Director of Communications and Marketing, you will report to Senior Vice President, Marketing and Engagement and be responsible for advancing our communications and content strategy to support growth, build brand awareness and credibility, drive market engagement, and increase impact. This role works closely with other members of the marketing team and external agencies to advance our mission to reimagine pediatric health care through innovative, effective communication plans targeting thought leaders, national health plan audiences, provider groups, media and government officials. With a keen focus on accelerating our brand through strategic public relations, deepening awareness and expanding reach across our core audiences through earned media, speaking opportunities, community events, and more, your primary responsibilities will include:
- Develop and implement a comprehensive communications strategy that strengthens Imagine Pediatrics brand and reach.
- Advance Imagine Pediatrics’ executive platforms to support the overall brand position by overseeing media relations, achieving impactful placements that amplify Imagine Pediatrics message.
- Identify editorial calendar opportunities and story pitches, create proactive story ideas, newsjacking opportunities, and strategic announcements.
- Conduct comprehensive media outreach, pitch proactive story ideas and secure interviews for key spokespeople and position as thought leaders.
- Amplify onsite presence at key events, speaking opportunities and sponsorships to draw attention to Imagine Pediatrics story and leadership.
- Identify and support relevant speaking opportunities, webinars, and sponsorships and position Imagine Pediatrics as innovator, partner, and industry leader.
- Monitor industry and competitor news to take advantage of strategic flashpoint moments when breaking news hits, pitch spokespeople as appropriate to provide perspective.
- Lead Thought Leadership & PR activities and partner with external agency to develop and maintain news pipeline and media target lists.
- Oversee Audience Engagement Initiatives and support creation and publishing of blog posts, native articles, other opportunities as they present themselves.
- Lead Content Strategy and Content planning, create and maintain shared editorial content calendar, and online media kit and newsroom.
- Partner cross-functionally to support New Client Implementations and deliver customized communications strategies to meet client needs.
- Develop and execute account-based marketing (ABM) and Market-warming strategies that fuel growth and expand awareness.
- Support growth efforts by creating and distributing compelling content for digital, print, and event-based campaigns.
- Ensure brand consistency across all communications, and lead crisis communications to protect Imagine Pediatrics reputation.
- Role is remote with some travel necessary for events, team collaboration and training/education purposes
What You Bring & How You Qualify
First and foremost, you’re passionate and committed to seeking out new and better ways to improve the health and lives of children with special health care needs a. You want an active role in building a diverse and values-driven culture. Things change quickly in a startup environment; you accept that and are willing to pivot quickly on priorities. In this role, you will need:
- Bachelor’s degree in marketing or communications.
- Proven working experience with a minimum of 10 years in in strategic communications, with at least 5 years leading content strategy and media relations.
- Healthcare experience preferred; experience with both B2B and B2C within a Medicaid-eligible population strongly preferred
- Strong leadership skills in team management and project oversight.
- Exceptional written and oral communication skills, with proven ability to communicate effectively with a diverse audience
- Experience in content strategy and creation across various platforms.
- Cultural competence, to understand and value patients’, colleagues’ and target audiences’ unique perspectives
Additional qualifications
- Highly organized, self-starter who is able to work independently and flexibly in a high-growth environment
- Creative and customer-focused with excellent analytical abilities
- Solution-focused mindset, advanced problem-solving skills, and a positive attitude
- Highly creative with experience in identifying target audiences and creating content strategies and campaigns that engage, inform, and motivate behavior change
- Demonstrable experience leading corporate communications initiatives including content strategy and design, PR planning and execution, media relations and pitching, crisis communications, thought leadership and ABM.
- Proficient in English and Spanish
What We Offer (Benefits + Perks)
The role offers a base salary range of $160,000 - $180,000 in addition to annual bonus, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). When determining compensation, we analyze and carefully consider several factors including job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
- Competitive medical, dental, and vision insurance
- Healthcare and Dependent Care FSA; Company-funded HSA
- 401(k) with 4% match, vested 100% from day one
- Employer-paid short and long-term disability
- Life insurance at 1x annual salary
- 20 days PTO + 10 Company Holidays & 2 Floating Holidays
- Paid new parent leave
- Additional benefits to be detailed in offer
What We Live By
We’re guided by our five core values:
- Children first. We put the best interests of children above all. We are uncompromising in our commitment to improving the lives of children and families by bringing the best care to them.
- Earn trust. We cherish the trusting relationships we build with the children and families we serve, our partners, and each other. We seek first to understand and speak honestly.
- Innovate today. We refuse to accept the way things have always been done. Children and families are waiting for our help and their bravery demands that we relentlessly challenge assumptions to develop new approaches.
- Embrace humanity. We lead with empathy and authenticity, presuming competence and good intentions. When we stumble, we use the opportunity to learn and grow stronger.
- One team, diverse perspectives. We work alongside families as one team towards a shared purpose. We champion diversity and acknowledge the contributions of others.
We Value Diversity, Equity, Inclusion and Belonging
We believe that creating a world where every child with complex medical conditions gets the care and support, they deserve requires a diverse team with diverse perspectives. We're proud to be an equal opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law.
Imagine Pediatrics
0 views
