Senior Digital Media Manager
70k - 100k USD
Remote
Full Time
#Marketing
#Digital Media
#Education
#Paid Search
#Social
#Display
#Campaign Management
#Microsoft Excel
#Performance Analysis
#Client Management
#ROI Optimization
#Project Management
#Communication
Job Category
Cloud Control Media is an innovative marketing agency, specializing in higher education. CCM is made up of passionate, talented marketers who love digital marketing and care about each other and our clients. If you want to work alongside great people, feel challenged and have opportunities for growth with work/family balance give us a shout.
We are looking for a passionate, agile, customer-driven, media expert who will be responsible for managing, reviewing, planning, and executing our clients’ targeted digital marketing campaigns across paid media.
Requirements
- Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
- Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
- Manage multiple channels for multiple clients independently
- Integrate offline customer data with online campaign performance metrics
- Collaborate with the creative team to strategize on programmatic display and social creative that generate results
- Oversee and analyze custom reports for clients with large geographic footprints
- Identify opportunities to pitch new services to existing and potential new clients
- Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
- Monitor and optimize campaign pacing, budgets, and bidding
- Analyze and strategize over campaign performance metrics
- Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
- Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
Requirements
- 3+ years of professional experience in paid digital marketing
- Bachelor’s Degree or higher in Business, Marketing, or related field
- Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
- Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
- Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
- Exceptional verbal and written communications skills
- Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
- Comfortable delegating responsibilities to other team members and working closely with key partners to manage the process with the greater team
- Detail oriented and able to update systems with high accuracy
Flexibility for occasional travel to different offices or events is essential to fulfill the duties of this role. This may include attending meetings, conferences, or training sessions, as well as collaborating with team members or partners in various locations. While travel requirements may vary, candidates should be prepared to engage in occasional travel as needed to support business objectives and foster professional relationships.
CloudControlMedia (a QuinStreet subsidiary) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.
Please see QuinStreet’s Employee Privacy Notice here.
