Y
YugabyteDB
Senior Campaign Manager
On-site
Full Time
#Marketing
#B2B Marketing
#HubSpot
#Salesforce
#Lead
#Demand Generation
YugabyteDB is looking for a Senior Campaign Manager
At Yugabyte, we are building the default transactional database for enterprises moving to the cloud. Our flagship product, YugabyteDB, is a PostgreSQL-compatible, distributed database that offers the resilience and scalability needed for modern, mission-critical applications.
Responsibilities
- Design and launch multi-channel outbound campaigns across email, paid digital, and other platforms to boost conversions.
- Create full-funnel marketing strategies that guide prospects from initial awareness to pipeline acceleration.
- Develop automated nurture workflows to educate and engage leads throughout their journey.
- Utilize intent signals to prioritize account-based engagement efforts.
- Coordinate timely follow-ups for trade shows, webinars, and other events.
- Oversee paid third-party demand generation programs, ensuring high performance and strong return on investment.
- Refine audience segmentation and personalization by leveraging HubSpot and Salesforce.
- Monitor campaign metrics to run experiments, A/B tests, and optimizations.
- Collaborate with our sales and SDR teams to align messaging and improve the lead handoff process.
Must-haves
- 5 to 7 years of professional experience in B2B marketing, specifically within demand generation, lead nurturing, and outbound campaigns.
- Proven success in managing paid third-party lead generation programs.
- Hands-on technical proficiency with HubSpot and Salesforce.
- A data-driven mindset with the ability to analyze campaign performance and iterate based on results.
- Strong understanding of marketing automation, buyer journeys, and audience segmentation.
- Excellent communication skills to facilitate cross-functional collaboration with sales and operations teams.
- Fluency in English.
Nice-to-haves
- Background in marketing to technical audiences, such as developers, engineers, or database professionals.
- Experience with community engagement initiatives.
Benefits
We are an equal opportunity employer committed to building a diverse and inclusive workforce. We make all employment decisions without regard to race, color, religion, national origin, gender, sexual orientation, disability, veteran status, or any other legally protected characteristic.
Y
YugabyteDB
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