Search Engine Marketing Specialist
Remote
Full Time
#Marketing
#Law
#Advertising
#Google Ads
#Bing Ads
#Google Analytics
#Keyword Research
#PPC
#Budget Management
#Data Analysis
At Keller Postman, we are dedicated to securing outstanding outcomes for our clients while pushing the boundaries of legal innovation. We represent a vast number of individuals in complex litigation, including mass torts, antitrust, privacy, and consumer rights cases across both federal and state courts. Our team is driven by a commitment to excellence, and we are currently looking for a talented individual to help us expand our reach and impact through strategic digital initiatives.
The role
We are looking for a Senior Search Engine Marketing Specialist to join our team on a full-time basis. This is a remote position available to candidates located anywhere. We need a seasoned professional who understands the nuances of the personal injury law vertical and has a proven ability to manage significant advertising budgets while driving meaningful conversions.
Core responsibilities
- Design and execute high-impact SEM campaigns on platforms like Google Ads and Bing Ads to reach our target audience effectively.
- Oversee monthly advertising budgets exceeding six figures, ensuring that every dollar is allocated to maximize our return on investment.
- Analyze campaign performance data to refine our strategy, optimize landing pages, and ensure we consistently meet our specific case-related goals.
Skills and experience
To be successful in this role, you should possess a strong background in marketing and data analysis. We require the following qualifications:
- A bachelor’s degree in business, marketing, or a related field.
- At least 3 years of professional experience in SEM, with a minimum of 2 years specifically focused on the personal injury law sector.
- Demonstrated success in managing monthly budgets of six figures or more.
- Deep proficiency with essential tools such as Google Ads, Bing Ads, and Google Analytics.
- Strong analytical capabilities and the ability to turn data into actionable marketing strategies.
- Professional fluency in English.
- Relevant certifications, such as Google Ads certification, are considered a significant asset.
Compensation and benefits
We value the expertise our team members bring to the firm and offer a supportive work environment. This position includes the following perk:
- The flexibility of remote work.
How to apply
If you are a results-oriented marketer with a passion for the legal industry and a track record of driving conversions, we encourage you to reach out. Please submit your application to be considered for this opportunity to join our growing team.
