Vericast
Sales Enablement Content Manager
Remote
Full Time
#Sales Enablement
#Content Management
#Sales
#Content
#Messaging Strategy
#Product
Vericast is looking for a Sales Enablement Content Manager
Full TimeSeniorRemoteSales EnablementContent ManagementSalesContentMessaging StrategyProductEnglishRemote work
The Sales Enablement Content Manager is responsible for building, governing, and optimizing the sales content ecosystem, including plays, messaging, narratives, competitive insights, and product-to-sales translation. This role ensures Vericast sellers across all segments have the right tools and messages to win consistently, improving productivity, win rates, and onboarding success.
KEY DUTIES/RESPONSIBILITIES
- Own the Sales Content Ecosystem - Govern structure, quality, and lifecycle of all sales content; Maintain content taxonomy and ensure findability; Enforce version control, compliance alignment, and content governance. (20%)
- Build & Maintain Vericast Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows, messaging, competitive positioning, and objection handling; Align plays to pipeline stages and forecasting criteria. (20%)
- Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content aligned to our sales strategy; Convert product updates into seller-ready messaging, decks, talk tracks, and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs. (15%)
- Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise, Strategic, and Priority segments; Develop battlecards, competitive teardowns, and scenario-based tools; Collect field feedback to update and optimize content regularly. (15%)
- Content Analytics & Insights - Measure content usage, play adoption, and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights. (15%)
- Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales, Marketing, Product, and Customer Success; Maintain consistency of value propositions, proof points, and competitive angles. (15%)
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