One Impression

Product Marketing Specialist

India

On-site

Full Time

#Marketing

#Influencer Marketing

#SEO Tools

#CRM Systems

#Marketing Automation

#Content Strategy

#Data Analysis

One Impression is looking for a Product Marketing Specialist

Full Time Mid-Level On-site India Marketing Influencer Marketing SEO Tools CRM Systems Marketing Automation Content Strategy Data Analysis English

One Impression is a leading global influencer marketing platform that connects a vast network of creators with over 300 major brands, including Unilever, Nestle, and Amazon. We are looking for a Product Marketing Specialist to join our team in India to help us capture a larger share of global media ad spend by driving our product strategy, messaging, and go-to-market execution.

Responsibilities

Develop persuasive product narratives and messaging pillars that clearly communicate the value of our platform to agencies and brands.
Lead the end-to-end go-to-market strategy for new features and platform updates to ensure successful adoption.
Execute comprehensive inbound marketing strategies, including SEO initiatives and competitor analysis, to boost organic traffic and lead generation.
Create high-quality product content such as case studies, white papers, blog posts, and webinars to educate our target audience.
Manage lead nurturing workflows and conversion optimization to turn website visitors into subscribers.
Collaborate closely with sales, product, and support teams to ensure consistent messaging and provide the tools necessary for effective customer engagement.
Analyze marketing performance data and SEO metrics to refine our strategies and improve campaign effectiveness.

Must-haves

2 to 4 years of experience in product or inbound marketing, specifically within the B2B SaaS sector.
Strong proficiency with SEO tools like Google Analytics and SEMrush, as well as CRM systems such as HubSpot.
Experience with marketing automation tools and AI-based solutions for campaign management.
A solid understanding of the influencer marketing industry and the ability to articulate product value to professional stakeholders.
Proven track record of executing go-to-market strategies that drive lead generation and user engagement.
Demonstrated ability to produce effective product-centric content and perform data-driven analysis to optimize results.
Fluency in English.

Nice-to-haves

Prior experience specifically focused on driving lead generation for technology-based products.
Familiarity with advanced content strategy frameworks to improve organic visibility.

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Product Marketing Specialist at One Impression