One Impression
Product Marketing Specialist
On-site
Full Time
#Marketing
#Influencer Marketing
#SEO Tools
#CRM Systems
#Marketing Automation
#Content Strategy
#Data Analysis
One Impression is looking for a Product Marketing Specialist
Full TimeMid-LevelOn-siteIndiaMarketingInfluencer MarketingSEO ToolsCRM SystemsMarketing AutomationContent StrategyData AnalysisEnglish
One Impression is a leading global influencer marketing platform that connects a vast network of creators with over 300 major brands, including Unilever, Nestle, and Amazon. We are looking for a Product Marketing Specialist to join our team in India to help us capture a larger share of global media ad spend by driving our product strategy, messaging, and go-to-market execution.
Responsibilities
- Develop persuasive product narratives and messaging pillars that clearly communicate the value of our platform to agencies and brands.
- Lead the end-to-end go-to-market strategy for new features and platform updates to ensure successful adoption.
- Execute comprehensive inbound marketing strategies, including SEO initiatives and competitor analysis, to boost organic traffic and lead generation.
- Create high-quality product content such as case studies, white papers, blog posts, and webinars to educate our target audience.
- Manage lead nurturing workflows and conversion optimization to turn website visitors into subscribers.
- Collaborate closely with sales, product, and support teams to ensure consistent messaging and provide the tools necessary for effective customer engagement.
- Analyze marketing performance data and SEO metrics to refine our strategies and improve campaign effectiveness.
Must-haves
- 2 to 4 years of experience in product or inbound marketing, specifically within the B2B SaaS sector.
- Strong proficiency with SEO tools like Google Analytics and SEMrush, as well as CRM systems such as HubSpot.
- Experience with marketing automation tools and AI-based solutions for campaign management.
- A solid understanding of the influencer marketing industry and the ability to articulate product value to professional stakeholders.
- Proven track record of executing go-to-market strategies that drive lead generation and user engagement.
- Demonstrated ability to produce effective product-centric content and perform data-driven analysis to optimize results.
- Fluency in English.
Nice-to-haves
- Prior experience specifically focused on driving lead generation for technology-based products.
- Familiarity with advanced content strategy frameworks to improve organic visibility.
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