Product Marketing Manager
Hybrid
Full Time
#Product
#Software
#Technology
#Product Marketing
#Go To Market
#Salesforce
#Jira
#Confluence
#Figma
#Communication
#Project Management
Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.
Location: Atlanta, GA or Remote
Reports To: VP Marketing
Overview:
Juvare’s Product Marketing Manager (PMM) is a strategic role responsible for building market awareness of Juvare’s products, driving revenue growth and product adoption.
The Product Marketing Manager owns the Go-to-Market (GTM) strategy for product releases across Juvare’s industry verticals, working closely with Product, Sales, and Client Success to set internal and external stakeholders up for success through:
- Positioning and messaging: clearly articulating the product's value in ways that resonate with the market;
- Product engagement: driving client product utilization with focused marketing campaigns;
- Client and market research: evaluating competitors and advocate for clients' wants and needs before, during, and after launches; and
- Cross-functional alignment: ensuring partners throughout the business understand the product's value as they enable, sell, and/or service.
Key Responsibilities:
- Own the end-to-end go-to-market (GTM) strategy for product launches.
- Responsible for coordinating product launches and managing cross-functional teams.
- Develop clear product messaging and positioning based on market trends, competitive intelligence, and customer insights.
- Translate technical capabilities into value propositions for various Juvare client personas.
- Communicate the product's value proposition in a compelling and engaging way.
- Work with Marketing channel and content teammates to build and deploy compelling content for website, social media, newsletters, etc.
- Work with Sales leaders to create sales collateral — e.g., one-pagers, pitch decks, blog posts, case studies, etc.
- Develop and maintain buyer personas and competitive landscapes.
- Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs.
- Monitor sales pipeline, product adoption metrics, and client feedback to track key performance indicators (KPIs), make data driven decisions, and inform ongoing marketing strategies.
Must Haves:
- Bachelor’s degree
- 4+ years in software technology products
- 2+ years in Product Marketing, Product Management, Sales Enablement, or similar role
- Strong understanding of the product lifecycle, from early-stage product development to launch and beyond
- Exceptional communication skills, including the ability create clear, compelling marketing content
- Exceptional organizational skills, including the ability to effectively project manage the GTM plan for multiple concurrent releases, keeping stakeholders informed and aligned
- Proven ability to collaborate effectively across internal teams, such as Product, Sales, Client Success/Service
- Familiarity with common tools such as Confluence, JIRA, Salesforce, Figma, or similar
Nice to Haves:
- Experience with federal sales and technology adoption processes — e.g., FedRAMP, IL certifications
- Familiarity with creative tools such Adobe Illustrator, Adobe Premiere Pro/Rush, etc.
- Knowledge of cloud technologies, APIs, and integrations
- Experience with global sales teams
What we offer:
- Health insurance.
- Life insurance.
- 401K with Corporate match.
- Tuition reimbursement.
- Unlimited PTO
- Community volunteer opportunities.
Additional Information:
This position is subject to compliance with the Export Administration Regulations ("EAR") and may require a U.S. person status verification.
EEO Statement
Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer, we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless of—and will be free from discrimination on account of—their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, physical condition, developmental disability, genetic information, or any other category protected under applicable law.
Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to [email protected]. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
Affirmative Action: Juvare’s Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.
