Product Marketing Manager
185k - 278k USD
On-site
Full Time
#Product Marketing
#Digital Analytics
#B2B SaaS
#Go To Market
#Customer Research
#Market Segmentation
#Competitive Intelligence
#Sales Enablement
#Project Management
#Leadership
#Storytelling
#AI Tools
Amplitude is the leading Amplitude is the leading digital analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About the Role & Team
We’re looking for a Product Marketing Manager to help drive go-to-market strategy and execution for our experimentation products at Amplitude. This is a high-impact role that sits at the intersection of product, sales, and marketing—perfect for a strategic and creative solutions marketer who thrives in a fast-paced, collaborative environment.
In this role, you'll partner with cross-functional leaders to define positioning, launch new innovations, and drive customer adoption across our expanding product portfolio of experimentation products.
As a Product Marketing Manager, you will:
- Develop and own product-level messaging and positioning across products, key personas and use cases.
- Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM efforts.
- Partner cross-functionally with product, sales, customer success, and demand gen to align GTM with market needs and buyer journeys.
- Drive integrated launches and campaigns to maximize impact and drive land and expand.
- Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy.
- Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging.
- Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback.
Minimum Qualifications:
- 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
- Proven success in product marketing or similar product marketing role in scaling adoption with enterprise customers.
- Experience with experimentation products (AB testing, feature experimentation or feature flags) a plus.
- Strong storytelling skills and ability to translate technical concepts into compelling messaging.
- Experience working closely with product, demand gen, brand and sales teams.
- Skilled in customer research, market segmentation, and competitive intelligence.
- Adept at building sales tools and working with enablement teams.
- Excellent project management and cross-functional leadership abilities.
Preferred Qualifications:
- Hands-on experience with digital analytics and Amplitude a plus
- Savvy with AI tools and a desire to readily leverage these tools to scale.
- Familiarity with analytics tools such as Amplitude or similar platforms.
- Solid technical chops and an ability to quickly dive in and learn new technologies.
- Hands-on experience with customers and full-funnel marketing.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- We were recognized in the Newsweek Excellence Index 2024.
- Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $185,000 - $278,000 total target cash (inclusive of bonus or commission)
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
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