Product Marketing Manager at TrustArc

TrustArc logo
TrustArc

Product Marketing Manager

70k - 78k USD

Remote

Contractor

#Product Marketing

#Content Development

#Project Management

#Sales Enablement

#Demand Generation

TrustArc is looking for a Product Marketing Manager

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The Opportunity
Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.
Important note: 12 month Contract, Full-time position.

What You Will Do
  • Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
  • Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
  • Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
  • Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
  • Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand. 
  • Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
  • Drive market analysis, competitor research, customer personal development, and value proposition creation.
  • Develop training materials for customer-facing teams and educate on product messaging and positioning.
  • Outline and lead product marketing activities for product launches.
  • Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
  • Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
  • Lead company research projects for thought leadership content and insights.


  • What You Will Bring
  • 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
  • Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
  • Experience in SaaS or B2B startups is a huge plus.
  • Proven experience developing compelling product narratives.
  • Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
  • Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
  • Strong written communication and presentation skills.
  • Firm grasp of ways to develop strategic product marketing campaigns.
  • Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.
  • Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out!


    What We Offer
  • Competitive compensation
  • 100% Work from Home
  • Compensation: $90,000 to $100,000 CAD per year
    Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
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    TrustArc

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