Principal Product Marketing Manager at CapIntel

Since our launch in 2019, we have been dedicated to creating magical financial moments for investors, wealth professionals, and our customers. Our platform is changing the way financial experts present and compare investment options, helping their clients make better decisions with ease. We are proud to have built a tool that is adopted four times more frequently than previous solutions, with executives calling it the most intuitive platform they have used in nearly two decades. As one of Canada's fastest-growing wealthtech companies, we are scaling rapidly and looking for passionate people to help us shape the future of the industry.

What is this role?

We are seeking a Principal Product Marketing Manager to join our team on a full-time, remote basis. This is a senior-level position where you will lead our go-to-market strategies and play a vital role in our continued growth. You will be responsible for shaping our messaging, building scalable marketing programs, and turning deep customer insights into actionable strategies that drive product adoption.

What will you do?

• Lead comprehensive go-to-market strategies for major product launches that align with our roadmap and user adoption goals.
• Develop and maintain scalable processes for product marketing to ensure consistency in our messaging, sales enablement, and launch execution.
• Gather and synthesize market feedback, product usage data, and customer insights to inform our positioning and overall product strategy.

What makes you a great fit?

To succeed in this role, you should be a strategic communicator who is comfortable working in a fast-paced environment. We are looking for someone who brings the following:

• At least 6 years of experience in B2B SaaS product marketing, specifically with a track record of leading successful launches.
• A strong ability to translate complex technical concepts into clear, accessible messaging for various audiences.
• Proven experience in building alignment across cross-functional teams, including product, marketing, and revenue departments.
• A hands-on approach to building resources and processes that allow the business to scale.
• Fluency in English.

Bonus points if you have a background in WealthTech, FinTech, or other compliance-heavy industries, or if you have experience with product-led growth and monetization strategies.

What's in it for you?

We are committed to supporting our team members through a flexible work environment. The primary perk of this role is:

• Remote work flexibility.

Our interview process is designed to be collaborative and thorough, consisting of a 30-minute video call with our Talent Acquisition team, followed by three additional video interviews with our leadership team, including the Director of Solutions Architecture, the VP of Product, and the Head of Marketing. We value diverse perspectives and encourage you to apply even if you do not meet every single requirement listed, as we prioritize a hunger to learn and a drive for high-quality work above all else.