Total Expert

Principal Product Marketer

United States

Hybrid

Full Time

#Financial Services

#Technology

#Marketing

#Market Research

#Product Management

#Go To Market Strategy

#Sales Training

#Demand Generation

#Product Marketing

#Communication

#Problem Solving

#Analytical Skills

Total Expert is looking for a Principal Product Marketer

Full Time Senior Hybrid United States Financial Services Technology Marketing Market Research Product Management Go To Market Strategy Sales Training Demand Generation Product Marketing Communication Problem Solving Analytical Skills English Hybrid work

The Principal Product Marketer is passionate about financial services and technology that can transform the lending industry. In this role, you will provide marketing and thought leadership for our products and services, creating meaningful engagement with Total Expert’s customers and prospects. In this collaborative environment, you will be responsible for enabling our field teams as our products and business quickly grow, scaling our messaging and marketing practices at the same pace. You will be the lead product marketer for the Total Expert Lending Platform while overseeing market research, monitoring competitive activity, and engaging prospects and customers to identify their needs and prioritize use cases. Other key responsibilities include collaborating with product management to influence engineering on new features and roadmaps and guiding demand marketing to deliver key messages across various channels.

What you'll be doing:

Be an expert in the mortgage and lending industries, our company, our products, and key buyers, including various stakeholder personas and their buying criteria.

Enhance and evolve mortgage product messaging by understanding our differentiated value

Easily communicate that value to our customers and the marketplace.

Own and drive a go-to-market plan for fast-paced product launches and updates.

Collaborate with marketing to support corporate programs that build awareness and drive demand for the product

Conduct market and customer research to understand buyer audience and develop buyer personas and buyer journey maps.

Develop tools that clearly articulate our value proposition at all stages of the customer lifecycle and allow the entire organization to provide meaningful and consistent messaging, including sales pitch decks, sales training, and outreach content.

Collaborate with the demand-gen teams to drive the social and outbound marketing efforts to increase the influenced and sourced pipeline metrics

Influence the product management roadmaps early in the cycle with case-driven write-ups that help constructively add or modify the road-map plans

Have a technical understanding of Total Expert’s mortgage product and effectively communicate those capabilities to a large audience with varying levels of product familiarity.

Strong interpersonal skills, ability to give and receive constructive feedback, ability to interact and partner with people at all levels and locations

What we are looking for:

7+ years experience in product marketing at SaaS companies, preferably FinTech

Knowledge of the Financial Services Industry, preferably lending experience

Passionate about product marketing and its role in a fast-growing, venture-backed organization

Excited about the mortgage industry with a strong desire to understand market trends

Creativity and drive to differentiate our products in the marketplace

Solid track record of building relationships and collaborating at all levels of the organization.

Ability to work independently paired with a desire to learn and grow.

Excellent verbal and written communication skills, including experience presenting to large groups

Strong analytical and problem-solving skills

Bachelor’s degree or equivalent work experience

#li-remote

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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Principal Product Marketer at Total Expert