PrimeRx Digital Marketing Specialist
Remote
Full Time
#Digital Marketing
#Software
#B2B
#SEO
#PPC
#Social
#Marketing Automation
#CRM
#Campaign Development
#Analytics
#Reporting
#Process Improvement
#Vendor Management
At PrimeRx, we are dedicated to transforming the pharmacy industry through innovative technology. As a product of Micro Merchant Systems, our award-winning pharmacy management software is trusted by thousands of pharmacies across the nation to streamline workflows and improve patient care. We are looking for a talented professional to join our team and help us continue our mission of providing an all-encompassing, adaptable solution for pharmacies of every size.
About the Role
We are seeking a Senior Digital Marketing Specialist to join our team on a full-time basis. In this remote position, you will be instrumental in driving our digital marketing strategy. You will manage technical executions, optimize our internal processes, and oversee system administration to ensure our B2B marketplace and software solutions continue to reach and engage our target audience effectively.
Key Responsibilities
- Manage and refine our SEO strategies and paid media campaigns, including social media advertising and Google PPC.
- Oversee the full lifecycle of marketing campaigns, from creating email content and web strategies to monitoring performance metrics like ROI and digital KPIs.
- Utilize marketing automation and CRM platforms such as HubSpot and Salesforce to manage lead generation and customer relationships.
Requirements
To be successful in this role, you should possess a blend of technical expertise and strategic project management skills. We are looking for the following qualifications:
- A Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- At least 5 years of experience working within a B2B digital marketing environment.
- Proven ability to plan, execute, and analyze complex digital campaigns.
- Strong proficiency with tools such as WordPress, Google Ads, Google Analytics, Zoho, HubSpot, and Salesforce.
- A data-driven mindset with the ability to manage multiple projects simultaneously while maintaining high attention to detail.
Location
This position is fully remote and open to candidates located anywhere.
Compensation and Benefits
We are committed to supporting our employees' health, wellness, and financial future. Our benefits package includes:
- Comprehensive medical, dental, and vision insurance.
- A 401k retirement plan.
- An employee assistance program to support your personal well-being.
- The flexibility of remote work.
