Performance Marketing Manager at Kodiak Cakes

At Kodiak, we are on a mission to become the most loved, next-generation food brand in the country. We started by restoring the tradition of whole grain flapjacks, and today, we provide better-for-you breakfast and snacking options that fuel adventures across the nation. Based in the scenic Rocky Mountains of Park City, Utah, we believe that foods made closer to nature taste better and help people live wilder, more open lives. We are growing rapidly and looking for passionate individuals who thrive in an entrepreneurial culture to join our team and help us make a lasting impact in the food industry.

About the Role

We are seeking a Performance Marketing Manager to join our team on a full-time basis. In this role, you will lead the execution of our digital advertising efforts, playing a critical part in acquiring new households and keeping our brand top-of-mind. You will oversee our full-funnel digital marketing strategy, spanning from initial awareness to final conversion and customer retention. This position requires close collaboration with our Digital Commerce, Shopper Marketing, Product Marketing, and Creative teams to ensure our omni-channel campaigns and product launches are a success.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across digital and social channels, with a primary focus on Meta and Google.
• Track and measure campaign performance, generating regular reports that highlight growth trends and performance against historical benchmarks.
• Manage our advertising budget while researching and testing new channels to ensure we are spending efficiently to drive customer acquisition and retention.

Requirements

To be successful in this role, you should possess the following qualifications and skills:

• At least 3 years of experience managing digital advertising and executing media buys for a brand.
• A bachelor's degree.
• Expertise in full-funnel marketing techniques and a deep understanding of the customer journey.
• Proficiency in the programmatic landscape, including experience with DSPs.
• Strong analytical skills, with the ability to use data to refine strategies and communicate clear results.
• High proficiency in Microsoft Office, specifically Excel.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.

Location

This position is based at our headquarters in Park City, Utah, and operates on a hybrid schedule.

Compensation and Benefits

We offer a competitive compensation package designed to support your health, well-being, and active lifestyle. Our benefits include:

• 401k match.
• Relocation assistance.
• Health, vision, and dental insurance plans.
• Annual performance bonus.
• Flexible vacation and early-out Fridays.
• Parental leave and a therapy benefit.
• An active lifestyle allowance and access to a company fleet of snowboards and other equipment.
• A casual dress code and all-you-can-eat flapjacks.