Performance Marketing and Affiliate Manager
Remote
Full Time
#Marketing
#Insurtech
#Insurance
#Performance Marketing
#Management
#User Acquisition
#Data Analysis
#Strategic Planning
#Relationship Building
#Digital Marketing
#ROI Optimization
#KPI Analysis
#Emerging Technologies
What we’re building and why we’re building it
Trellis is an insurtech start-up. Our mission is to build industry-leading solutions that make insurance easy for everyone, from consumers to partners to insurers. Our embedded insurance solutions bring the market's leading insurance brands into the apps and ecosystems consumers already use to help them find, compare, and purchase personal insurance, harnessing the power of their personal data.
We’re fast-growing! Our partners include 4 of the top 5 digital banks and 7 of the top 50 personal finance apps in both app stores, including Rocket Money (formerly Truebill), Albert, and Acorns. We have backing from multiple top venture capital investors, including QED (Credit Karma, SoFi), General Catalyst (Airbnb, Stripe), Nyca (Acorns, Revolut), as well as Amex Ventures.
We’re fully remote. We believe it allows us to find the best talent wherever it is, provide our team with maximum flexibility, and stand out to candidates.
Trellis is led by third-time fintech entrepreneur, Daniel Demetri, who has previously founded multiple fintech and insurtech startups that now operate as publicly-traded companies.
Our Values
- Extreme Ownership – We fulfill our promises to each other and to our customers. We own our responsibilities 110%.
- Speed – We work quickly and pragmatically. We move fast and get things done.
- Craft – We are constantly learning and bettering ourselves and the way we work.
- Collaboration – We work transparently, solicit feedback, and leave our egos at the door.
- Positivity – We see a cup half-full, focus on the team's potential, and rise to challenges..
The Role
You'll be responsible for developing and executing performance marketing strategies while cultivating and expanding relationships with key affiliates. Your goal is to drive measurable and sustainable user growth, contributing to Trellis’ position as a leader in the digital insurance landscape.
30-60-90 Day Plan
30 Days:
- Gain a comprehensive understanding of Savvy's business model, target audience, and competitive landscape.
- Conduct an in-depth analysis of existing performance marketing channels and affiliate partnerships.
- Establish initial connections with key internal stakeholders and affiliate partners.
- Develop a preliminary user acquisition strategy with a focus on quick wins.
60 Days:
- Implement optimizations to existing performance marketing campaigns to improve efficiency and ROI.
- Expand and diversify the affiliate partner portfolio through outreach and relationship-building.
- Initiate the testing of new performance marketing channels to identify additional acquisition opportunities.
- Begin tracking and analyzing key performance indicators (KPIs) to measure the success of implemented strategies.
90 Days:
- Optimize and scale successful performance marketing channels for sustained user acquisition.
- Strengthen relationships with high-performing affiliates, negotiating improved terms and incentives.
- Develop a comprehensive reporting system to track and communicate the performance of user acquisition efforts.
- Present a detailed plan for ongoing performance marketing and affiliate strategies, including potential expansion opportunities.
Traits
- Analytical Thinker:
- Ability to analyze data and derive actionable insights to inform strategic decisions.
- Strategic Vision:
- Capability to develop and execute a holistic user acquisition strategy aligned with business objectives.
- Relationship Builder:
- Strong interpersonal skills to foster and maintain successful relationships with affiliates and internal teams.
- Results-Driven:
- Proven track record of achieving and exceeding user acquisition targets in a digital marketing capacity.
- Innovative Mindset:
- Stay abreast of industry trends and emerging technologies to bring innovation to user acquisition efforts.
What It's Like Here
- 100% remote
- Highly collaborative environment via Slack and Zoom
- Fast-paced and high impact
Trellis is a fantastic place to work
- Join a talented, passionate team that we call friends, mentors, and colleagues
- Flat,collaborative, transparent culture; get in at the ground floor and be a true business partner
- Opportunities for growth and development within your role and all areas of the organization
- 75th-percentile (competitive!) compensation
- 100% remote work environment
- Quarterly, fun team bonding events
Trellis additionally offers competitive benefits:
- Unlimited vacation time
- 100% employer-paid insurance for employee, 60% for dependents
- 401(k) retirement savings plan
- Bonuses and equity opportunities
- Budget for home office equipment
