Paid Advertising Strategist at Power Digital

We are a tech-enabled growth firm operating at the intersection of marketing, consulting, and data intelligence. Our mission is to ignite revenue and brand recognition for both leading and emerging companies across the globe. By leveraging our proprietary technology, nova, we analyze businesses through first-party data to simplify investment planning and provide unparalleled value to our clients. As a people-first organization, we pride ourselves on a culture that challenges traditional marketing methods through meticulous testing and data science.

The role

We are looking for a Paid Advertising Strategist to join our team on a part-time, on-site basis in Colombia. This is a mid-level position suited for a professional with 2 to 3 years of digital marketing experience. You will play a pivotal role in managing media campaigns, acting as a strategic partner to our clients while driving performance through expert platform management.

Core responsibilities

• Take full ownership of performance marketing execution across native platforms, including Meta, LinkedIn, Google, YouTube, and Bing Ads, while managing client budgets and optimizing campaigns to meet business goals.
• Lead strategic communication by providing weekly progress recaps, sharing performance insights, and offering proactive recommendations to both internal teams and clients.
• Utilize data to tell compelling stories through performance reporting, ensuring that key stakeholders understand campaign results and the necessary next steps for continued growth.

Skills and experience

• At least 2 years of hands-on experience in Direct Response marketing, specifically within E-Commerce, Lead Generation, or B2B sectors.
• A minimum of 2 years of experience managing Meta Ads for direct response campaigns and Search Engine Marketing.
• Advanced proficiency in Google Analytics and the Google/Microsoft Office suites.
• A deep understanding of full-funnel marketing strategies and how paid media fits into the broader customer journey.
• Advanced proficiency in spoken and written English is mandatory for this role.

Compensation and benefits

This is a part-time position requiring up to 25 hours per week. We offer an hourly pay structure for this role.

How to apply

If you are a self-starter who is passionate about data-driven marketing and eager to contribute to a world-class growth firm, we would love to hear from you. Please ensure you are applying through our official channels to verify the authenticity of your application. We look forward to reviewing your experience and discussing how you can help us continue to drive irrefutable value for our clients.