Paid Ads Lead at Tilt

At Tilt, our mission is to make commerce feel alive. We are moving beyond the static, impersonal marketplaces of the past to build a platform designed for the next generation of merchants who thrive on personality, community, and attention. With millions of users across the UK and sellers earning over £1M, we are fundamentally changing how people shop online, and we are just getting started.

The role

We are looking for a Senior Paid Ads Lead to join our team on a full-time, remote basis. This is a high-impact position where you will take ownership of our paid acquisition strategy. We need a growth-minded expert who can scale our presence across key channels and help us build a significant engine for our future expansion.

Core responsibilities

• Develop and execute a comprehensive acquisition strategy across Google, Instagram, and TikTok to drive sustainable growth.
• Collaborate closely with our creative team to iterate on high-performing ad content while maintaining a sharp focus on ROAS.
• Scale our paid efforts by testing new channels and formats, eventually managing monthly budgets exceeding £100k.

Skills and experience

You should be an ambitious problem-solver who is passionate about internet culture and the future of retail. We are looking for the following qualifications:

• At least 3 years of professional experience in performance marketing.
• Proven ability to scale advertising budgets from zero to $50k per month while maintaining efficient payback periods.
• Deep expertise in Google Ads, Instagram, and TikTok, including a strong grasp of campaign optimization and attribution.
• Fluency in English and the ability to work effectively across product, data, and engineering teams.
• A keen eye for creative content that resonates with modern audiences.

Compensation and benefits

We believe in providing our team with the flexibility they need to do their best work. As a member of our team, you will enjoy the following benefit:

• Remote work environment that allows you to work from anywhere.

How to apply

If you are excited about building the future of shopping and want to join a mission-driven team, we would love to hear from you. Please submit your application to be considered for the role. We value potential and unique perspectives, so even if you do not meet every single requirement listed, we encourage you to reach out and share your story with us.