Marketplaces Performance Marketing Specialist
Hybrid
Full Time
#Marketing
#Campaigns
#Performance
#Optimization
#A B Testing
#Data Analytics
#Excel
#Campaign Management
At Karl Lagerfeld, we live by the idea of embracing the present and inventing the future. Our Amsterdam headquarters manages women’s and men’s ready-to-wear, bags, small leather goods, swimwear, and underwear, while our digital channels already account for more than 30 percent of full-price sales across 96 countries. We are a fast-growing, values-driven company that joined the Fashion Pact in 2019 to help transform the industry on climate, biodiversity, and ocean protection.
What is this role?
We are looking for a Marketplaces Performance Marketing Specialist to join our team on a full-time, hybrid basis in the Netherlands. This is a senior-level position focused on managing and improving paid advertising across major marketplace platforms.
What will you do?
- Plan, launch, and manage paid campaigns on marketplaces such as Amazon, Zalando, About You, Farfetch, and Breuninger, handling daily operations including keywords, targeting, budgets, bids, and campaign structure.
- Build dashboards and reports to track performance against KPIs, maintain a harmonized ROAS model, and deliver actionable insights that improve profitability and forecast ad spend and revenue impact.
- Collaborate closely with Marketplace, Merchandising, Product, and Retail Brand Marketing teams to align campaigns with stock levels, promotions, pricing, and seasonal priorities.
What makes you a great fit?
You bring at least three years of hands-on experience managing paid ads on marketplaces or similar platforms, with a proven record of optimizing campaigns for ROAS and ACOS. Strong analytical skills, comfort with large data sets, and advanced Excel abilities such as pivot tables, XLOOKUP, and index/match are essential. A bachelor’s or master’s degree in Business, Marketing, Analytics, Economics, or a related field supports your work, and you communicate clearly and confidently in English. Experience with agency environments or retail media networks is a plus.
What's in it for you?
We offer a learning budget, relocation assistance, and the flexibility of hybrid and remote work arrangements. You will also enjoy brand discounts, exclusive sample sales, bonus holidays, and the chance to work from our Amsterdam headquarters.
