Karllagerfeld

Marketplaces Performance Marketing Specialist

Netherlands

Hybrid

Full Time

#Marketing

#Campaigns

#Performance

#Optimization

#A B Testing

#Data Analytics

#Excel

#Campaign Management

Karllagerfeld is looking for a Marketplaces Performance Marketing Specialist

Full Time Senior Hybrid Netherlands Marketing Campaigns Performance Optimization A B Testing Data Analytics Excel Campaign Management English Learning budget Relocation assistance Hybrid work Remote work

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Position summary

The Marketplace Performance Ads Specialist manages and optimizes paid advertising campaigns across partners such as Zalando, About You, Farfetch, Breuninger, and Amazon. The role focuses on performance-led Sponsored Product, Sponsored Brand, and Display ads to maximize ROI, while working closely with Marketplace, E-commerce, and Merchandising teams to align campaigns with trading priorities, stock levels, and seasonal plans.

Key Responsibilities

Performance Ads Management

Plan, launch, and manage paid campaigns across key marketplaces (Amazon, Zalando, About You, Farfetch, Breuninger)

Own daily ad operations: keywords, targeting, budgets, bids, and campaign structure

Optimize campaigns for ROAS, ACOS, CPC, CTR, conversion, ranking, and visibility

Continuously improve performance via A/B testing, automation, and advanced optimizations

Align campaigns with full-funnel objectives, seasonal priorities, and commercial goals

Stay updated on best practices, new ad formats, and platform developments

Data & Analytics

Build dashboards and reports to track campaign performance against KPIs

Maintain and refine a harmonized ROAS model across marketplaces

Analyze data to deliver actionable insights and improve profitability

Monitor competition, pricing, rankings, keyword trends, and platform updates

Lead weekly performance updates and provide clear channel insights

Forecast ad spend, revenue impact, and expected ROI

Cross-Functional Collaboration

Act as primary contact for marketplace marketing and ads teams

Align campaigns with stock, promotions, pricing, and product launches alongside Marketplace and Merchandising teams

Coordinate with Product/Stock and Demand Planning to ensure ads match availability and margins

Collaborate with Retail Brand Marketing to integrate ads into full-funnel brand campaigns

Profile

3+ years managing paid ads (PPC/Sponsored Products) on marketplaces or similar platforms (Amazon, Zalando, Google Ads, Retail Media); agency experience a plus

Proven track record optimizing campaigns for ROAS/ACOS and scaling profitable performance marketing

Strong analytical skills with experience handling large data sets and BI/reporting tools

Advanced Excel/Sheets skills (pivot tables, XLOOKUP, index/match, formulas)

Bachelor’s or Master’s in Business, Marketing, Analytics, Economics, or related field

Excellent verbal and written English communication skills

NOTE – Interview process might only start the first week of January.

Why #TEAMKARL? (HQ)

· Learning and development courses/training

· Opportunity to make an impact

· Remote working arrangements

· Relocation allowance

· Bonus holidays

· Working in the heart of Amsterdam

· Brand discounts

· And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.

IMPORTANT NOTICE REGARDING JOB POSTINGS

Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.

We strongly recommend that applicants only apply through our verified channels and remain vigilant against unofficial job offers.

KARL LAGERFELD will never request any form of payment during the recruitment process.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [email protected]

Karllagerfeld

1 views

0 applied

Markets

Retail

Fashion

Luxury

Visit Karllagerfeld

Share this job

Copy Permalink

Open roles at Karllagerfeld

Karllagerfeld

Creative Production Intern

Netherlands

Hybrid

Internship

#Marketing

#Content Production

#Production

#Excel

#Asset Management

Karllagerfeld

Senior Handbag Designer

Netherlands

Hybrid

Full Time

#Product

#Design

#Adobe Illustrator

#AI Tools

Karllagerfeld

Design Intern

Netherlands

On-site

Internship

#Design

#Adobe Illustrator

#Photoshop

#Trend Research

#Time Management

Karllagerfeld

ERP Supply Chain Solution Architect

Netherlands

Hybrid

Full Time

#Operations

#IT

#Supply Chain

#Process Automation

#Stakeholder Management

#Analytical Skills

Karllagerfeld

CRM Specialist

Netherlands

Hybrid

Full Time

#Marketing

#CRM Platforms

#Email Marketing

#Campaign Execution

#Data Analysis

#Project Management

Karllagerfeld

Creative Marketing Intern

Netherlands

Hybrid

Full Time

#Marketing

#Adobe

#Photoshop

#InDesign

#Illustrator

#MS Office

Karllagerfeld

Accessories Design Intern

Netherlands

On-site

Internship

#Design

#Photoshop

#Illustrator

Karllagerfeld

Brand Marketing Intern

France

Hybrid

Internship

#Marketing

#Content Creation

#Social Media

#Campaign Management

#Multitasking

#Communication

Discover similar jobs

Maximus

Marketing Creative Director

Remote

Full Time

#Performance

#Leadership

#Operations

#Brand Development

#Team Management

#AI Tools

#Digital

#Brand Strategy

#Content Creation

Pathstream

Director, End User Content Strategy

120k - 175k USD

Remote

Contractor

#Content Strategy

#Marketing

#Content Marketing

#Creative Direction

#Video Production

#Writing

#Data Analysis

#Contractor Management

#Content

#Brand

#Collaboration

Outsourcedstaff

Senior Video Editor

Remote

Full Time

#Social Media

#Video Editing

#Marketing

#Adobe Premiere Pro

#After Effects

#Photoshop

#Graphic Design

#Photo Editing

#Storytelling

Sahara AI

Social Media Manager

Remote

Contractor

#Social Media

#Web3

#Marketing

#Social Media Marketing

#Content Creation

#Community Engagement

#Analytics

#Twitter

#Discord

#YouTube

#Figma

#Copywriting

Cagents

Marketing Creative Coordinator

Remote

Full Time

#Marketing

#Graphic Design

#Project Management

#adobe indesign

#Adobe Illustrator

#Adobe Photoshop

#Microsoft Office

#Canva

#Video Editing

#Social Media

Harold Jean-Louis, Inc.

Social Media Marketer

Remote

Internship

#Social Media

#Marketing

#Content Creation

#Strategy

#Database Development

Hyperhug

Junior Game Designer

Remote

Full Time

#Game Development

#Mobile

#Unity

#Excel

#Programming

#Math

#Design

#Localization

#Ops

Voodoo

Account Manager

Remote

Full Time

#Sales

#Google Ad Manager

#Digital Advertising

#Campaign Management

#Data Analysis

#Campaign Optimization

Momentum Data

Global ABM Director

Remote

Full Time

#Account Based Marketing

#B2B Marketing

#Martech

#Marketing

#Strategy

#Pipeline Generation

#Sales

#Orchestration

#ROI

#B2B SaaS

#Collaboration

Rootliquids

Business Analyst

Remote

Full Time

#Technology

#Business Analysis

#Requirements Gathering

#Communication

#Data Analysis

#Project Management

#Customer Feedback

#Optimization

refurbed

Category & Sales Marketing Analyst

Remote

Full Time

#Marketing Analyst

#Performance Marketing

#Data Analysis

#Category Management

#Marketing Operations

#Management

#Planning

#CRM

#SQL

#Excel

#Google Analytics

Level99

Manager Field Marketing Partnerships PR

Remote

Full Time

#Field Marketing

#Partnerships

#Public Relations

#Marketing

#Brand Partnerships

#Project Management

#Campaigns

#Event Management

#Data Analysis

#Relationship Building

#Creative Strategy

eduki

Senior AI Engineer

Spain

39.8k - 57.3k USD

Remote

Full Time

#AI Engineering

#Automation

#Data Analytics

#Systems

#Databases

#Engineering

#AI

#Orchestration

#Python

#SQL

SocialLighthouse1

Social Media Community Manager

Remote

Part Time

#Social Media

#Community Management

#Marketing

#Content Creation

#Community Engagement

#Monitoring

#Content

#Copywriting

#TikTok

#YouTube

Getty Images

Senior Creative Insights Researcher

Remote

Full Time

#Creative

#Research

#Market Trends

#Data

#PowerPoint

#Excel

#Content Management

#Trend Analysis

Xsens

Account Executive Health Sports USA

Remote

Full Time

#B2B Sales

#CRM Tools

#Data Analytics

#Sales Pipeline

#Technical Sales

#Robotics

Global Strategy Group

Elections Director, Research

110k - 120k USD

Remote

Full Time

#Research

#Public Affairs

#Project Management

#Survey Design

#Data Analysis

#Qualitative Research

#Quantitative Research

#PowerPoint

#Excel

#Client Management

Aipconnect

Data Analyst

Canada

Remote

Full Time

#Consulting

#Data Analytics

#Pharmaceutical

#SAS

#Statistical Analysis

#Databases

#Python

#Stata

Dragonboat

Revenue Marketing Lead

Remote

Full Time

#Revenue Marketing

#Pipeline Generation

#B2B Marketing

#Campaign Execution

#B2B

#AI

#GTM Strategy

#Outbound Marketing

#ABM

#Sales

#Marketing Automation

#Performance

Everseen

Product Manager III – Data Intelligence

Remote

Full Time

#AI

#Data

#Retail

#Product Management

#Data Analytics

#Product Strategy

#Leadership

#Data Governance

#UX Research

#Analytics

#Customer Engagement

#Metrics

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketplaces Performance Marketing Specialist at Karllagerfeld