Marketing Operations Manager
130k - 150k USD
On-site
Full Time
#Marketing
#Marketing Technology
#Campaign Optimization
#Data Analytics
#CRM Systems
#Project Management
Are you looking for an opportunity to contribute to a high-energy, dynamic, and fast-paced organization? Are you interested in joining a team where you can contribute to building the fun, people-centric, culture and brand? Then you’re in the right place!
Litmos develops eLearning solutions for top-performing companies. An established leader in the market since 2007, Litmos solutions include an easy-to-use LMS platform, a comprehensive learning content library, services to support success, and integrations with top workflow tools. Thousands of companies trust Litmos to create, curate, and connect learning to employees, customers, and partners. The solutions are used by more than 30 million people in 150 countries, across 35 languages. Find more information at www.litmos.com.
We are seeking a detail-oriented and strategic Marketing Operations Manager/Snr.Manager to join our growing team. In this role, you will be responsible for overseeing the processes, technology, and data that power our marketing team, ensuring our campaigns run smoothly and efficiently. Your work will be pivotal in aligning marketing efforts with business objectives, optimizing workflows, and enabling data-driven decision-making.
Key Responsibilities:
- Marketing Technology Management
- Manage marketing tech stack: 6Sense, Pardot, Qualified, Consensus, and Outreach.io and similar technologies, and working with our revenue ops and business systems teams on how these technologies integrate with the larger sales and business operating systems
- Evaluate and implement new tools to improve marketing and/or sales efficiency and execution
- Ensure seamless integration between marketing and sales platforms, to streamline lead to opportunity capture and ROI
- Campaign and Workflow Optimization
- Develop and refine workflows for lead management, scoring, and nurturing
- Collaborate with the marketing team to optimize automation sequences and orchestration programs
- Data and Analytics
- Maintain and ensure the accuracy of marketing data within CRM and marketing automation platforms
- Own reporting and dashboards on campaign performance, pipeline impact, and ROI
- Provide actionable insights to stakeholders based on data findings
- Cross-Functional Collaboration
- Partner with revenue operations, sales, and business systems to align marketing technology requirements with lead workflow
- Partner with revenue operations, sales, and business systems on waterfall reporting metrics and delivery
- Work closely with demand generation team to ensure smooth execution of campaigns
- Compliance and Best Practices
- Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA)
- Establish and document best practices for marketing operations
Experience and Skillset:
- Bachelor's degree in marketing, business, or a related field.
- 4+ years of experience in marketing operations, martech, and marketing analytics & reporting, in a SaaS B2B environment.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot), Revenue Intelligence Platforms (e.g. 6Sense, Demandbase), CRM systems (e.g., Salesforce, Hubspot), and intent and chat platforms (Qualified)
- Strong analytical and problem-solving abilities.
- Expertise in lead scoring, campaign optimization, and data segmentation.
- Proficiency in reporting and analytics tools (e.g., PowerBI, Google Analytics, Tableau).
- Excellent project management and organizational skills.
Salary: $130 - 150k base plus 10 - 15% bonus
As a learning company we believe in the potential of everyone; if you don't have experience in all the details mentioned in this job post, then we still encourage you to apply and we'll get back to you as soon as we can.
We are an equal opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.
Applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
