Marketing Manager at Detroit Lions

The Detroit Lions are built on a foundation of blue-collar work ethic, conviction, and a deep connection to the city we call home. Based at Ford Field in the heart of Detroit, we represent a multi-generational fan base that mirrors the innovation and drive of our community. Under the leadership of Sheila Hamp, we are currently in an era of rebirth, focusing on transparency and an inclusive culture where every team member contributes to our collective success. We believe in the power of our pride, and we are looking for dedicated individuals to help us build a new tradition that Michigan can be proud of.

What is this role?

We are looking for a Senior Marketing Manager to join our team on a full-time, on-site basis. This is a leadership-oriented role that requires a seasoned professional to drive our integrated brand and fan marketing initiatives both domestically and abroad. You will play a pivotal role in executing programming that meets our business goals and enhances revenue, all while working out of our facilities in Detroit and Allen Park.

What will you do?

• Design and execute multi-channel marketing campaigns that support our business objectives, including coordinating with digital teams to manage advertising efforts.
• Collaborate with our Ticketing, Premium, and Events departments to align sales messaging and ensure a cohesive go-to-market strategy for our products.
• Lead our international brand strategy by managing agency relationships, driving fan acquisition, and overseeing on-site activations and influencer marketing in global markets.

What makes you a great fit?

To be successful in this role, you should have at least five years of experience in advertising or marketing, ideally within a professional sports environment or a multi-functional agency. We are looking for a strategic thinker who can manage complex projects and communicate effectively across all levels of the organization. Key requirements include:

• A Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in international relations, as this role requires international travel at least 4 to 6 times per year.
• Technical proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, alongside strong writing and presentation skills.
• A flexible approach to your schedule, as you will need to be available for events, holidays, and weekends as our operations demand.
• A valid driver’s license and a passport for international travel.

What's in it for you?

Joining the Detroit Lions means becoming part of a team that values One Pride and inclusive growth. You will have the opportunity to work at the intersection of professional sports and entertainment, contributing to high-profile events like the NFL Draft and our own training camps. We offer a dynamic work environment where your contributions directly impact our global brand presence and the fan experience.

To apply, please submit your resume and a cover letter that outlines your interest and relevant experience. Due to the high volume of interest, we will reach out directly to those selected for the next steps in our process.