Marketing Manager at Practising Law Institute

The Practising Law Institute, or PLI, has served as a cornerstone for professional development in the legal community for over 90 years. As a nonprofit organization, we provide essential resources through our podcasts, publications, and innovative programs to law firms, government agencies, and corporations. We are proud to be recognized by Fast Company as one of the Brands That Matter, and we remain deeply committed to our pro bono mission of ensuring access to justice. We are currently looking for a Senior Marketing Manager to join our team in San Francisco. This is a full-time, hybrid position where you will work within a collaborative, diverse community that prioritizes work-life balance and professional growth.

Key outcomes

• Lead and execute multichannel marketing strategies for specific product lines and practice areas to meet budgetary targets.
• Utilize Salesforce Marketing Cloud and Pardot to manage email campaigns, landing pages, and audience segmentation.
• Collaborate with internal stakeholders, including program attorneys and membership teams, to align marketing efforts with organizational goals.
• Manage and update content through our Content Management System to ensure accuracy and brand consistency.
• Draft, edit, and proofread high-quality promotional copy.
• Develop data-driven insights by monitoring campaign performance and recommending adjustments for future initiatives.
• Coordinate with external partners to identify new promotional opportunities and negotiate advertising placements.
• Maintain strict adherence to project timelines and brand guidelines across all marketing vehicles.

Requirements

• A bachelor's degree combined with 5 to 7 years of experience in B2B multichannel marketing, including direct mail, email, and digital campaigns.
• Proven ability to manage revenue and expense budgets.
• Strong proficiency in Microsoft Office and experience working with database list segmentation.
• Technical familiarity with marketing automation tools like Salesforce Marketing Cloud or Pardot, as well as experience with content management systems.
• Exceptional project management and organizational skills, with the ability to handle multiple time-sensitive tasks simultaneously.
• Strong analytical capabilities paired with a creative mindset.
• Excellent interpersonal and communication skills, with the ability to work effectively both independently and as part of a team.
• Fluency in English.

Compensation

The salary range for this position is $90,000 to $95,000 per year. In addition to base pay, we offer a comprehensive benefits package designed to support your health and well-being:

• Medical, dental, and vision insurance for you and your family.
• 401k retirement savings plan with employer contributions.
• Generous paid time off.
• Flexible working hours and a hybrid work schedule.
• A home office budget to support your workspace.
• Wellness programs and allowances.

How to apply

If you are interested in joining our team and contributing to our mission, we invite you to submit your application for review. We look forward to learning more about your experience and how your skills align with our goals at the Practising Law Institute.