Marketing Manager at Scopear

We are looking for a results-oriented Marketing Manager to join our team and drive demand generation and pipeline growth. At Scope AR, we provide advanced augmented reality solutions that help organizations in the aerospace, defense, aviation, and industrial manufacturing sectors improve operational efficiency, minimize errors, and modernize their training programs. As a member of our go-to-market team, you will collaborate with leadership to design and implement account-based strategies that produce meaningful results for our enterprise clients.

Key outcomes

• Develop and manage demand generation initiatives specifically designed for target accounts within our core industries.
• Identify, nurture, and guide high-value leads through the sales funnel to create qualified opportunities.
• Execute pipeline acceleration programs that align closely with our sales team objectives.
• Create and implement account-specific marketing plans to engage key decision-makers.
• Utilize segmentation and personalization to ensure our messaging resonates with our ideal customer profile.
• Collaborate with sales to research accounts, identify buyer pain points, and produce tailored marketing assets.
• Produce high-quality content, such as case studies, white papers, sales collateral, and product explainer videos.
• Manage multi-channel campaigns across webinars, digital advertising, social media, and live events.
• Analyze campaign performance data to provide actionable insights and maximize return on investment.

Requirements

• At least 5 years of professional experience in demand generation, account-based marketing, or growth marketing within the B2B enterprise sector.
• A proven history of successfully generating pipeline and achieving measurable growth in lead conversion.
• Expertise in managing multi-channel marketing efforts, including digital ads, events, and social media.
• Strong proficiency in content marketing strategies for lead nurturing.
• Experience managing external agencies or freelancers to support digital and content initiatives.
• Budget management skills focused on optimizing return on marketing investment.
• Technical familiarity with marketing automation tools like HubSpot or Clay.
• Strong analytical skills for data-driven campaign optimization.
• Fluency in English.
• A self-starting, creative mindset with the ability to balance high-level strategy with tactical execution.

Benefits

• The flexibility of a remote work environment.

How to apply

If you are a strategic thinker with a passion for high-growth technology and want to help shape the future of enterprise augmented reality, we invite you to submit your application to join our team.