Marketing Manager at Bigos Management

LOCATION
Golden Valley, Minnesota (hybrid work option available, must be based locally)

PAY, BENEFITS, AND PERKS

Hiring Pay Range:​ $80,000 - $115,000

• Competitive benefit package, including HSA employer contribution, and starting 1^st of the month after hire 
• 401(k) Plan with employer match 
• Ten paid holidays, no waiting period to receive holiday pay
• Generous Paid Time Off (PTO) and rollover options
• Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities
• Company paid benefits including Life Insurance, Short Term and Long Term Disability 
• Employee Assistance Program (EAP)
• Educational Assistance options
• Rent discount of 20%
• Life Time Fitness Membership discount 

The hiring pay range and list of benefits that are posted are an estimate and not designed to cover a complete listing of all aspects of the position. Reach out to Human Resources with any questions ([email protected]).

SUMMARY

The Marketing Manager is responsible for managing, executing, adjusting, and optimizing Bigos Management’s internal and external marketing strategies including but not limited to, online reputation management, customer experience, brand, social media, customer acquisition, email marketing, and content marketing. Creates marketing plans to ensure optimal performance and market position for our portfolio of properties. Works interdepartmentally and coordinates marketing efforts for operations, inside sales, human resources, learning & development, asset management, and on-site teams. Hires, trains, and leads the team effectively to deliver high quality service to internal and external customers. Supports our employee-first culture and exemplifies our core values of relationships, development, quality, and responsibility.

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position.

ESSENTIAL JOB DUTIES

Leadership

• Leads, directs, and develops digital and content marketing specialists.
• Hires, trains, and leads the team effectively to execute marketing strategies.
• Selects, coaches, and provides ongoing feedback to the team ensuring high work quality and collaborative interdepartmental relationships.
• Partners with sales, operations, and asset managers to align strategies and collaboratively drive teams toward achieving departmental and company goals.

Customer Experience & Reputation Management

• Acts as system administrator and vendor manager for our reputation management software.
• Works with operations and site teams to manage and respond to surveys, reviews, and action tickets.
• Plans reputation recovery campaigns for properties not meeting net promoter score and star rating benchmarks.
• Leverages research insights, analytics, and customer feedback to propose and improve organization-wide resident service programs that enhance overall resident experience and loyalty.
• Monitors, controls, and reports on performance metrics.

Brand & Audience

• Defines and creates brands for new developments and acquisitions.
• Works to continually redefine and optimize existing brands.
• Uses market segmentation to create and maintain marketing plans, advertising plans, brand stories, guides, and profiles for new and existing brands.
• Works with sales manager to champion new development and property brand across leasing teams.
• Ensures all messaging, internally and externally, visual or written, follows brand guidelines and is fitting for the intended audience – prospects, residents, and current/prospective employees.

Social Media & Content

• Oversees social media strategy and works with direct reports to plan, develop, and execute multi-channel social media content and external communication for both corporate and property brands.
• Plans and creates, or facilitates, in-house and third-party creative content, collateral, digital assets, promotional items, apparel, and company blog.
• Responsible for the performance, content, and optimization of corporate and property websites.
• Monitors, controls, and reports on performance metrics.

Customer Acquisition

• Oversees digital advertising strategy and works with direct reports to plan, develop, and execute inbound lead generation campaigns that drive traffic and convert into qualified leads.
• Tracks and reports on the performance of lead generation campaigns and provides evaluation and recommendations to improve.
• Continually works towards the department’s overall goal of optimizing individual property lead generation and lead to tour conversion rates, while reducing traditional advertising costs.
• Executes and maintains static and dynamic email marketing campaigns, and based on results works on continually optimizing email marketing strategies.

Collaboration & Strategy

• Collaborates with the Sr. Director of Marketing & Sales and Sales Manager to continually optimize and execute marketing strategies.
• Prepares for, attends, and participates in revenue and property performance calls to identify opportunities for improving property performance, providing strategic recommendations and support to property teams.
• Works closely with other key departments to maximize efficiency and effectiveness, including sales, operations, learning & development, human resources, asset management, and site teams.

QUALIFICATIONS

Education and Experience:        

• BA or BS degree from a four-year college or university with focus in Marketing, Real Estate, Business, Hospitality, related discipline, or equivalent work experience.   
• Minimum 5 years of experience in brand, digital, customer experience, and content marketing with 2 years of supervisory experience. Multi-family housing or hospitality industry experience highly preferred.
• Graphic design, photo/video editing background with experience using Adobe Suite.
• Experience using website content management systems.
• Experience in Microsoft Office (Word, Excel, Outlook, Power Point, etc.) and Google Suite (Analytics, Business Profiles, Ads, Search Console, etc.), Yardi experience highly preferred. Asana experience highly preferred.

Skills and Abilities:

• Fluent in English and skilled in oral and written communication.
• Ability to use tact, diplomacy and a clear, courteous manner when dealing with co-workers and the public.
• Ability to manage, coach, and motivate teams.
• Travel for this position is required, ranging up to 20% of the time. Travel is mostly local, but the position may require additional travel for training and seminars.
• Decision-making, problem solving, and time management skills.
• Ability to handle multiple projects or tasks simultaneously with self-direction.
• Project management, organizational, and interpersonal skills.
• Must have reliable transportation and valid state drivers’ license and proof of insurance as travel between sites is required.

Physical Demands:

Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 10 pounds; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone.  Must be able to quickly and easily navigate the property/building as required to meet the job functions, including climbing stairs and walking the hallways and common areas.

Personal Protective Equipment: None

Work Environment: Office working conditions, hybrid work model