Marketing Manager
On-site
Full Time
#Marketing
#Influencer Management
#PR
#Event Planning
#Branding
#Media Buying
We are looking for a dynamic and data-driven Marketing Manager to spearhead our launch and growth efforts in the Kingdom of Saudi Arabia. This is a unique opportunity to join Blacklane at an exciting time and help us establish and scale our presence in this new market. Ideally, you thrive in a fast-paced environment, are comfortable navigating ambiguity to define a clear strategy, and excel at executing impactful marketing campaigns.
As the Marketing Manager, you will play a critical role in shaping our brand presence, driving customer acquisition, and ensuring alignment with our global goals while catering to the local market's unique needs. Reporting directly to the Regional General Manager and working closely with our Marketing Leadership Team, you'll collaborate closely with cross-functional teams, including operations and sales, to drive demand and ensure our success in the region.
Join us and seize the opportunity to build something extraordinary with Blacklane in KSA!
THE CHALLENGE
- Develop and execute the overall localized marketing plan for the Middle East that is designed to raise awareness, attract new customers and retain existing customers to Blacklane in the market and across the region.
- Develop and support in the creation and management of brand partnerships and event activations
- Develop affiliate partnership content and monitor its performance (food & beverage, hotel, entertainment), increasing our ability to reach and convert customers through the partners' customers touch point (e.g CRM, PoS).
- Understand and support in the positioning of the brand and its communications across all channels ensuring consistent messaging
- Support the Global PR & Communications team in the execution of the PR strategy
- Analyze data, reports and customer life-cycles to solve problems and identify new opportunities for growth
- Work with the wider marketing team to deliver against the department's KPIs
ABOUT YOU:
This role requires a diverse skill set across multiple areas, including influencer management, PR, event planning, branding, media buying, strategic and conceptual thinking, content creation, and relationship management.The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values. Other requirements include:
- You have at least 4-5 years professional experience in a similar role with a successful track record
- You possess excellent communication & copy writing skills
- You are creative and innovate with an affinity for details and aesthetics,
- The ability to manage multiple tasks, are highly organized and can work to tight deadlines
- Experienced in working with marketing budgets and forecasting/reporting results
- You’re a team player that values open communication in a collaborative environment
- You are willing to roll up your sleeves and take ownership in anything you do to make sure it is executed flawlessly.
- You are a native Arabic speaker, or have native-level Arabic skills.
- You are a native English speaker, or have native-level English skills.
MORE THAN A JOB:
We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future. Blacklane is offering airport transfers, City-to-City commutes, In-city mobility chauffeur hailing and Chauffeur-by-the-hour in over 50 countries globally, either pre-booked or on-demand. Whether it’s for business or pleasure, Blacklane and its 300 employees and tens of thousands of chauffeur partners have the right premium transportation service for you. By changing how people move, we opened up new opportunities for our chauffeur providers and set industry standards for climate protection in the travel industry.
Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees. Our offices in Berlin and Dubai serve as a central hub where employees come together to collaborate, build relationships, and participate in cultural events that reinforce our shared values. For our employees outside these geographies we promote having a hub life where our employees come together in their specific locations as we believe this plays a crucial role in supporting employee well-being, facilitating career development opportunities such as shadowing and mentorship programs, and nurturing a sense of belonging within our team. We are committed to creating a workplace where every individual feels valued, supported, and empowered to contribute their best work. Through our dedication to cultivating a strong company culture, we aim to drive engagement, productivity, and success across the organization and also offer the following:
- Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
- Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
- Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
- Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
- Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
- Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane plans to deliver 35% of global rides in EVs by year-end 2024, and 50% by the end of year 2025.
- Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.
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