Marketing Manager, New Restaurant Openings at sweetgreen

Marketing Manager, New Restaurant Openings

Based in New York

The Marketing Manager- NROs will support new restaurant openings primarily focused on East Markets; New York, New Jersey, Massachusetts, North Carolina, and more. Ideal candidates will have previous experience in retail launches, community marketing, promotions, media and store operations. We are looking for highly passionate individuals who thrive in dynamic environments, are comfortable juggling multiple projects (read: openings) while also executing against processes and playbooks that are prebuilt (but always open to optimization!).

Responsibilities:

• Integrated Marketing: Develop go-to-market plans for new restaurant openings across new and existing markets, leveraging existing frameworks that span integrated marketing and driving sales to target in store’s opening period

• Project Management: Utilize project management tools to track progress, assign tasks, and ensure adherence to timelines against multiple openings

• Community Marketing: Cultivate and maintain strong relationships with local influencers and like-minded brands, executing community engagement programs to boost brand affinity and enhance market presence.

• Operations: Work directly with store operators to execute marketing efforts and adjust strategies to meet specific business needs. Support operators for marketing requests as needed.

• Budget Management: Manage openings in accordance with assigned budgets. Monitor spending and adjust as necessary to stay within budgetary constraints while achieving marketing goals.

• Agency Management: Research and onboard on the ground agencies or contractor positions to support new store openings and regional objectives, supporting areas such as PR, Influencer, Community Marketing.

Desired Traits:

• 6+ years of work in regional/community marketing, new restaurant openings.

• Prior experience managing others and working cross-functionally

• Great network of connections to support in successful launches

• Ability to prioritize and focus the team’s efforts on projects and budget

• Successful track record of driving awareness and customer acquisition

• Creative thinker with a business-minded approach who’s tuned into cultural, and brand happenings + insights

• Self-starter who can work independently

• Demonstrates flexibility and adaptability in responding to evolving market needs

Requirements

• Based in New York or New Jersey (Boston based candidates will also be considered)

• Travel Required: Up to 30-40% annually

What you’ll get:

• Highly competitive pay + bonus plan

• Three different medical plans to suit your and your family's needs

• Dental and Vision insurance

• Flexible PTO plan

• 401k program

• Employee HSA and FSA

• Complimentary greens

• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food

• To live the sweetlife and celebrate your passion + purpose

• A collaborative team of people who live our core values and have your back

• A clear career path with opportunities for development, both personally and professionally

• Free sweetgreen swag